Design Bakery X Kotex 奢透蝉翼 设计美学与市场销量兼得
Design Bakery X Kotex
“奢透蝉翼”系列是Kotex高洁丝的高端线产品。
“薄如蝉翼”，告别闷热，包装设计使用空气感、轻盈感强的浅色系搭配，给人轻薄透气、无负担的感受。包装主要图形为抽象化的“蝉翼”，并以透明的方式呈现，透出产品的内袋，体现“透”的概念。
设计荣获：
2022年Muse Design Award 金奖
"Chan Yi"(Meaning cicada wing) is a high-end product line recently launched by Kotex in China, characterized by its lightweight, comfortable, and breathable features. "Thin as cicada's wings" is a well-known concept in Chinese culture, which encapsulates the core selling point of the product, namely its lightness and breathability, and is easily relatable to the target audience.
The design challenge was to incorporate this concept into a high-end, minimalist, and modern design style. Our approach was to abstract the concept of wings and the overall graphics, adding a sense of high-end and luxury to the product. In addition, we emphasized the product's breathability through a transparent packaging design.
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