为了引起男性对选择舒适内裤的重视，澳大利亚内衣品牌 Bonds 炮制了一对“蛋蛋兄弟”，由两个演员戏仿男人的“小弟弟”在日常生活中遇到各种情况的真实感受，除了推出一系列视频广告，甚至还在市中心的 LED 屏上高高挂起了这一对。
2017D&AD AwardsIntegrated & Collaborative | Integrated/Large Business (over 500 employees)Yellow Pencil
2017D&AD AwardsWriting for Advertising | Writing for Film AdvertisingWood Pencil
2017D&AD AwardsFilm Advertising | TV Commercial CampaignsGraphite Pencil
2017The One ShowBranded Entertainment OnlineGold Pencil
2017The One ShowAmbient Media (Indoor & Outdoor) | Dynamic Billboards or TransitBronze Pencil
2017AWARD AwardsDigital | Social MediaBronze
2017AWARD AwardsBranded Entertainment & Content |Entertainment - Online, Campaign/SeriesGold
2017AWARD AwardsIntegrated Campaign Silver- 2017AWARD Awards Film & Video | Television Commercial, Campaign. 30 SecondsGold
- 2017AWARD AwardsDirect Marketing | Integrated SolutionsBronze
- 2017AWARD Awards Poster & Outdoor | Interactive and/or Moving Outdoor, IndividualSilver
2017AWARD AwardsChairman’s Choice Chairman's Choice- 2017AWARD AwardsDigital | Digital Campaign - Business to ConsumerSilver
- 2017AWARD AwardsDirect Marketing | Direct Response Advertising, Campaign. Single MediumSilver
2017TangramsEFFECTIVENESS | Insights / Strategic ThinkingGold- 2017TangramsDIGITAL STRATEGY | VideoGold
2017TangramsEFFECTIVENESS | Innovative Use of MediaShortlist- 2017TangramsEFFECTIVENESS | Branded ContentGold
- 2017TangramsEFFECTIVENESS | Other Consumer Products including durable goodsGold
- 2017TangramsDIGITAL STRATEGY | Other Consumer Products including durable goodsGold
- 2017TangramsDIGITAL STRATEGY | Digitally Integrated CampaignGold
- 2017TangramsEFFECTIVENESS | Integrated Marketing CampaignGold
2017Effie WorldwideSocial Media MarketingGold
2017Effie WorldwideBranded ContentSilver- 2017Effie WorldwideRetailGold
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