For Hershey's TMall Happy Day we created a digital campaign with mobile holograms. Users who purchased Hershey's Kisses on Tmall, received an hologram kit designed exclusively for Hershey, which they could apply straight on the phone to experience holograms with Hershey's and Tmall characters partying the TMall Happy Hay. Users could DIY and share their own holograms, thourgh an HTML5 microsite.
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