来源：Creativity-Online
编译：Loki Hao
鸵鸟不会飞。但是，在介绍三星 Galaxy S8 的最新广告里，它们通过 VR 的帮助，飞了起来。
负责此次的广告代理商是李奥贝纳芝加哥。视频中讲述了在非洲平原上一座房子的走廊外，一只鸵鸟去偷吃桌上剩下的早餐，正在啄食面包屑时，不小心与一个 VR 头戴装置撞了个满怀。通过飞行模拟器，这只鸵鸟被带进了一个新世界。
在 Elton John 的“Rocket Man”背景音乐下，鸵鸟突然明白了什么是飞翔。最后，甚至试图带领它的族群们一起“离地升空”。
“We make what can't be made, so you can do what can't be done”，广告语说。以及，最后的标签#DoWhatYouCan't，也用在了三星 S8 和 S8+的传播活动中。
下面这支“开箱”风格的视频，也是三星想要强调主题“Do What You Can’t”的系列广告之一。视频中还解释了这款新手机的许多新功能，包括曲面无框超大屏幕和智能语音助手 Bixby 等等。
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Leo Burnett 李奥贝纳 芝加哥
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