库尔斯淡啤（Coors Light）一直以清凉、劲爽的口感著称。
这一次，携手 DDB 旗下一众代理商，包括 DDB Chicago、NORD DDB、adam&eveDDB，品牌推出了一则非常有创意的户外广告，题为《凉爽屋檐 Chillboards》。
Coors Light ：Chillboards
品牌希望让消费者直观感受到库尔斯淡啤的凉爽。这个被誉为“看不见但能感受到”的户外广告中，品牌在热气腾腾的美国迈阿密选择了房屋社群。原先的黑色屋顶十分聚热，高温之下住在房子里的居民更感炙烤。
采用特制的白色油漆，该 campaign 在房顶刷满有趣文案。油漆可以协助反射掉 85 %的太阳光，降低高达 50 华氏度的屋顶表面温度。于是乎，住在屋檐下的居民，虽然没能眼见这组户外广告，却能清楚感知到它所带来的凉意。
系列户外广告文案
01
This ad chills literally
这个广告真的想让你凉快
02
Ads up temps down
广告挂上，温度下降
03
Refresh your roof
焕新你的的房顶
04
The coolest ads in American
全美最酷的广告
05
Made to Chill
为凉爽而造
据悉，品牌方还将捐献 5000 加仑（约18927升）白色油漆，用于需要这份凉意的社群。
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