库尔斯淡啤:屋顶上的户外广告,看不到却能感受到?

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举报 2022-04

库尔斯淡啤:屋顶上的户外广告,看不到却能感受到?

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库尔斯淡啤一直以清凉、劲爽的口感著称。这一次,携手 DDB 旗下一众代理商,包括 DDB Chicago、NORD DDB、Adam&EveDDB,品牌推出了一则非常有创意的户外广告,题为《凉爽屋檐 Chillboards》。

Coors Light :Chillboards

品牌希望让消费者直观感受到库尔斯淡啤的凉爽。这个被誉为“看不见但能感受到”的户外广告中,品牌在热气腾腾的美国迈阿密选择了房屋社群。原先的黑色屋顶十分聚热,高温之下住在房子里的居民更感炙烤。

采用特制的白色油漆,该 campaign 在房顶刷满有趣文案。油漆可以协助反射掉 85 %的太阳光,降低高达 50 华氏度的屋顶表面温度。于是乎,住在屋檐下的居民,虽然没能眼见这组户外广告,却能清楚感知到它所带来的凉意。

系列户外广告文案

01

This ad chills literally
这个广告真的想让你凉快


02

Ads up temps down
广告挂上,温度下降


03

Refresh your roof
焕新你的的房顶


04

The coolest ads in American
全美最酷的广告


05

Made to Chill
为凉爽而造

据悉,品牌方还将捐献 5000 加仑(约18927升)白色油漆,用于需要这份凉意的社群。

 

CREDITS

CLIENT: Molson Coors, Coors Light
CMO: Michelle St. Jacques
GLOBAL VP, MILLER FAMILY OF BRANDS: Marcelo Pascoa
MARKETING DIRECTOR: Chris Steele
ASSOCIATE MARKETING MANAGER: Alex Vertrees
PUBLIC RELATIONS MANAGER: Amber Dutra

AGENCY
CREATIVE AGENCY: DDB Chicago, NORD DDB, Adam&EveDDB,
CHIEF CREATIVE OFFICER, DDB WORLDWIDE: Ari Weiss
CHIEF CREATIVE OFFICER, DDB CHICAGO: Rodrigo Jatene
CHIEF CREATIVE OFFICER, ADAM&EVE DDB: Rick Brim
EXECUTIVE CREATIVE DIRECTOR: Colin Selikow
]CREATIVE DIRECTOR, NORD DDB: Simon Higby
CREATIVE DIRECTOR, ADAM&EVE DDB: Andre Sallowicz
ASSOCIATE CREATIVE DIRECTOR, NORD DDB: Tim Fremmich Andresen
ASSOCIATE CREATIVE DIRECTOR, NORD DDB: Anders Kure
ART DIRECTOR, ADAM&EVE DDB: Borja Iciz
COPYWRITER, ADAM&EVE DDB: Jess West
JR. ART DIRECTOR, DDB CHICAGO: Lane Hedler
JR. COPYWRITER, DDB CHICAGO: Ken Bates
CHIEF EXECUTIVE OFFICER, DDB CHICAGO: Andrea Diquez
SVP, GROUP ACCOUNT DIRECTOR: Kiska Howell
ACCOUNT DIRECTOR: Julie Crimmins
ACCOUNT SUPERVISOR: Dee Dee Morrow
ACCOUNT EXECUTIVE: Raneen Onallah
CHIEF STRATEGY OFFICER: Milo Chao
GROUP STRATEGY DIRECTOR: Baxter Holland
HEAD OF PRODUCTION: Matt Blitz
GROUP EXECUTIVE PRODUCER, EXPERIENCES: Rock Darlington
EXECUTIVE PRODUCER: Adine Becker
PRODUCER: Loreta Dilaveri
DIRECTOR OF BUSINESS AFFAIRS: Jillian English
TALENT MANAGER: Chris Quinn
PROJECT MANAGEMENT DIRECTOR: Tabor Theriot

PRODUCTION COMPANY: HELO
DIRECTOR: Set Free Richardson
CO-FOUNDER/PARTNER: Brendan Kiernan
CO-FOUNDER/PARTNER: Justin Moore-Lewy
CHIEF MARKETING OFFICER/PARTNER: Rupert Samuel
EXPERIENTIAL CREATIVE DIRECTOR/PARTNER: Tom Webster
EXECUTIVE PRODUCER: Mercedes Allen-Sarria
EXPERIENTIAL PRODUCER: Gabrielle Brattole
STREET ARTIST: Efren Andaluz III (Andaluz The Artist)

DESIGN AGENCY: NORD DDB ID Coph

EDITORIAL: Whitehouse Post
EDITOR: Brian May
HEAD OF PRODUCTION: JoJo Scheerer
EXECUTIVE PRODUCER: Caitlin Grady
SENIOR PRODUCER: Ryan Smith

SOUND
AUDIO POST: The Works
AUDIO MIXER: David Axelbaum

MUSIC HOUSE:
CEO/CCO: Joel Simon
VP/EXECUTIVE PRODUCER:  Jeff Fiorello
SENIOR PRODUCER:  Norm Felker
SENIOR PRODUCER:  Andrew Manning
PRODUCER:  Sharon Cha
CO-COMPOSER:  Jason Krebs

POST PRODUCTION
COLOR: Carbon
HEAD OF PRODUCTION: Tia Perkins
CREATIVE DIRECTOR:  Ian Bradley
PRODUCER: Adriana Wong
COLORIST: Bree Brackett
COLOR ASSIST: Zoe Lambert
COLOR EP: Laurie Adrianopoli

Coors Light

DDB Chicago 芝加哥

 

库尔斯淡啤:屋顶上的户外广告,看不到却能感受到?

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