SK-II:“她最后去了相亲角” 关注“剩女”压力,#改写命运#

企业项目已上线2016-04举报20133

SK-II:“她最后去了相亲角” 关注“剩女”压力,#改写命运#

扫描,分享朋友圈

SK-II:《她最后去了相亲角》

这是她们的声音

她们被称为“剩女”

——超过27岁还没结婚的单身女性

但SK-II相信

每一位女性都可以独立、自信和美丽

为了解单身女性对自己现状的真实想法

SK-II前往上海人民公园相亲角

记录她们真实的声音

邀你一起观看影片

倾听她们的故事


改写命运宣言

每一秒,我们都有机会,让下一秒,变得更好。因为真正决定命运的,不是运气,而是选择。所以,不用介意别人对你的期望。改变命运的力量,存于我们的内心。你是谁?只因为你想成为谁。

在SK-II最新大片中,她们会选择主宰自己的人生。不会在压力之下,为结婚而结婚。



关注剩女压力改写命运

关注剩女压力改写命运

关注剩女压力改写命运

关注剩女压力改写命运

关注剩女压力改写命运

关注剩女压力改写命运

SK-II:“她最后去了相亲角” 关注“剩女”压力,#改写命运#

SK-II:“她最后去了相亲角” 关注“剩女”压力,#改写命运#

改写命运

Forsman & Bodenfors:

Women in China are advancing like never before: educating themselves, becoming financially independent and carving out a bigger role in society than being only someone’s wife or mother. In response to this, the All-China Women’s Federation launched the term Sheng Nu in 2007. It translates to ”leftover woman” and, as has been reported by the BBC, The New York Times and China Daily, it has been used to classify woman who remain unmarried after the age of 27, implying that they have been passed over by men.

Premiering worldwide today is a Chinese campaign, Forsman & Bodenfors’ first for global skin care brand SK-II. It is a film showing SK-II:s takeover of a marriage market in Shanghai. Titled ”Marriage Market Takeover”, it covers the pressure the women face from both their parents and society to marry young and chronicles their road to acceptance. The result is a film about the brave and inspirational women who won’t let pressure dictate their future. The film shows that Sheng Nus are not leftovers but on the contrary, strong women who choose if and when they want to get married.

Quote fr: http://www.fb.se/work/sk-ii/change-destiny


SK-II

Forsman & Bodenfors 瑞典

 

SK-II:“她最后去了相亲角” 关注“剩女”压力,#改写命运#

扫描,分享朋友圈