出于超越平凡的成就，我们往往会将残奥会上的运动健儿理解成“超人英雄”。这些带着残缺身躯制造一个又一个“奇迹”的人，他们是“传奇”。
英国电视四台（Channel 4）于近日推出东京残奥会宣传片，传递给大家一个全新视角：除去“超人”的神圣外衣，残疾人运动员是平凡人。和所有人一样，“欲戴王冠，必承其重”，金牌的背后是他们每日都在经历的庸常与艰辛：有笑，有泪，有痛苦，有无奈，有狂喜。
由英国电视四台自家创意团队 4Creative 打造，携手奥斯卡提名摄影师 Bradford Young，三分钟短片将镜头聚焦运动员日常生活和训练过程，用略带幽默的叙事方式，穿插动画和视觉艺术，呈现这些超人英雄的平凡一面。很感人，很励志。
Channel 4：Superhumans
开篇是 2016 里约残奥会金牌得主 Kadeena Cox。
她正聚精会神准备起跑，镜头一转，从赛场回归日常：冠军刚起床，和你我一样，起床并不是很容易的一件事情。
光环之外，他们吃早餐，完成穿戴，运送沉重的器材。
强者如云，竞技 PK。
偶尔也会出些意外。
信念不止，拿了第一狂喜也不止。
也会流血，也会流泪。
他们不是“超人（Super Human）”，是努力着的平凡人（Human）。
包括 Ali Jawad、David Smith、 Ellie Simmonds、Jody Cundy 、Jordanne Whiley 等在内的英国运动员在本片中出镜。
Credits
Agency: 4creative
Production Company: Serial Pictures x Somesuch
Executive Creative Director: Lynsey Atkin
Deputy Executive Creative Director: Eoin McLaughlin
Creative team: Scott Taylor and Andy Shrubsole
Head of Production: James Turnham/Miketta Lane
Executive Producer: Shananne Lane
Campaign Producer: Louise Oliver
Designer: Sarah Jones
Production Manager: Will Breeden
Production Assistant: Sam Baker
CMO: Zaid Al-Qassab
Head of Marketing: Penny Brough, Nic Moran, Laura Ward-Smith, James Walker
Marketing Lead: Laura Woodcock
Victoria Cheng: Marketing Executive
Maya Padhya: Marketing Executive
Business Director: Jane English
Senior Planner: James Hamilton
Media Agency: OMD
PRODUCTION COMPANY: Serial Pictures x Somesuch
Director: Bradford Young, ASC
Executive Producer / Managing Director (Somesuch): Seth Wilson
Executive Producer (Serial Pictures): Violaine Etienne
Producer: Elena (Elly) Camisa
Director Of Photography: Rina Yang
Production Designer: Nathan Von Parker
Costume Designer: Jessica Fell
Hair & Make Up Artist: Natasha Lawes
Sound Recordist: Mike Palmer
Casting Director: Kharmel Cochrane
Athlete Casting: Shananne Lane and Louise Oliver
1st Assistant Director: Jez Oakley
Production Manager: Fatima Zaman
Directors Assistant: Saman Aminzadeh
Location Manager: Scout Productions
2nd Unit Director: Dan Emmerson
Camera Operator (2nd Unit): Fraser Rigg
OFFLINE EDIT: Final Cut
Editor : Amanda James @ Final Cut
Asst Editor : Leah Burton/James Stubbs
Producer: Nikki Porter
MUSIC: Leland Music
Music Supervision & Production: Leland Music
Music Supervisors: Abi Leland, Toby Williams
Music Assistant: Letizia Pacchioni
Arranger / Producer: Guy Farley
Vocalist: Jay Prince
Backing vocalists: Lawrence Johnson, Travis Cole, Wayne Hernandez, Shaun Samonini
Drums: Chris Draper
Percussion: Dan Ellis
Bass: Nick Walsh
Piano: Ben Dawson
Banjo: Adam Goldsmith
Guitar: Jamie McCredie
Trumpet: Jay Phelps
Alto Sax: Jamie Talbot
Baritone Sax: Claire McInerney
SOUND POST PRODUCTION: Factory
Sound Design/Mix: James Utting and Anthony Moore
Audio Producer: Lucy Spong
VFX and ONLINE: TIME BASED ARTS
VFX Supervisors: Sam Osborne, Bernardo Varela, Federico Vanone 2D LEAD: Leo Weston
2D TEAM: Ollie Ramsey, Bernardo Varela, Caroline Dalgato, Leandro Vazquez, Sarah Breakwell, Matt Jackson
3D TEAM: Guillaume Heussler, Jake Newton, Teodora Retegan, Zoe Sottiaux,
Sottiaux, James Mann
Colour Grading: Simone Grattarola
Producer: Sian Jenkins
EP: Tom Johnson
SIGNED AND SUBTITLING: REDBEE
2022Cannes LionsEntertainment Lions For Sport | Film Series and AudioSilver
2022Cannes LionsFilm Craft | Use of Licensed / Adapted MusicGold
2022Cannes LionsFilm | Media / EntertainmentGrand Prix- 2022Cannes LionsFilm Craft | DirectionGold
- 2022Cannes LionsFilm Craft | EditingGold
2022D&AD AwardsIntegrated | CorporationWood Pencil
2022D&AD AwardsEntertainment | Scripted Short FormYellow Pencil- 2022D&AD AwardsArt Direction | FilmYellow Pencil
- 2022D&AD AwardsBranding | Campaign BrandingWood Pencil
- 2022D&AD AwardsPhotography | PortraitsWood Pencil
2022CLIO AwardsPublic Relations | Cause RelatedBronze- 2022CLIO AwardsOut of Home | AmbientBronze
- 2022CLIO AwardsFilm Craft | Sound DesignBronze
2022CLIO AwardsPrint & Out Of Home Craft | Art DirectionSilver- 2022CLIO AwardsDirect | Experience/ActivationSilver
2022CLIO AwardsAudio Craft | Sound DesignGold- 2022CLIO AwardsFilm | 61 Seconds to Five MinutesGold
- 2022CLIO AwardsFilm Craft | CopywritingSilver
- 2022CLIO AwardsDesign Craft | Image CreationBronze
- 2022CLIO AwardsIntegrated CampaignBronze
- 2022CLIO AwardsPartnerships & CollaborationsBronze
2022The One ShowFilm | Television & VOD | Long Form | SingleGold Pencil- 2022The One ShowIntegrated | Integrated Branding CampaignGold Pencil
2022The One ShowMoving Image Craft | Writing | SingleBronze Pencil
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