近日，Wunderman Thompson伟门智威为联合利华旗下品牌Degree Deodorant打造的除臭剂Degree Inclusive在2021年戛纳国际创意节上赢得了创新狮全场大奖。
尽管美国有约百分之20的人患有残疾，但大多数产品的体验并没有考虑到这个群体，其中也包括除臭剂。为了让更多的人，更有尊严地参与到日常生活和体育训练中，Wunderman Thompson伟门智威为联合利华旗下品牌Degree Deodorant打造的了一款开创性的除臭剂产品——Degree Inclusive（也称为Rexona和Sure）。
为了更好地让产品完美贴合视障群体和上肢残疾人群的需求。Wunderman Thompson的跨学科团队与残疾人社区进行合作，共同研发。该团队由残疾设计师Christina Mallon、残疾顾问Keah Brown、Kiesha Greaves、Lissa Loe、Natalie Trevonne和阿根廷残疾人影响者领导，国际设计工作室SOUR也参与其中。
Degree Inclusive配备了一系列革命性的功能，包括单手使用的独特挂钩设计、带有盲文的标志设计等。
团队也分享了两位残疾人运动员——拳击手Nick和盲人滑冰运动员Maria的故事，使用Degree Inclusive，改变了他们日常训练生活。
Nick
María
case video
联合利华Rexona的全球品牌副总裁Kath Swallow表示： "这个项目最了不起的地方之一是每个参与者的热情。这一事实反映在这一产品的创新上，也反映在戛纳电影节评委会对产品的设计向内在的包容性和同情心的重要转变的认可上。这只是一个开始，我们希望这将是整个行业包容性设计的一场革命。"
2022NYF Advertising AwardsPURPOSE: PUBLIC SERVICE | Human Rights: BrandBronze- 2022NYF Advertising AwardsBest Innovation | Product InnovationBronze
2022NYF Advertising AwardsDIRECT: PRODUCTS & SERVICES | HealthcareSilver- 2022NYF Advertising AwardsPACKAGE & PRODUCT DESIGN: PRODUCTS & SERVICES | HealthcareSilver
2022NYF Advertising AwardsDESIGN: ENVIRONMENTAL/EXPERIENTIAL DESIGN | Best Environmental/Experiential DesignGold- 2022NYF Advertising AwardsPACKAGE & PRODUCT DESIGN: BEST USE | InnovationGold
2022NYF Advertising AwardsDESIGN: ENVIRONMENTAL/EXPERIENTIAL DESIGN | Best Environmental/Experiential DesignGrand- 2022NYF Advertising AwardsDIRECT: BEST USE | LaunchGold
- 2022NYF Advertising AwardsDESIGN: PRODUCTS & SERVICES | PackagingGold
- 2022NYF Advertising AwardsTHE 3DE+I AWARD | THE 3D DE&I WORK OF THE YEAR AWARDSilver
- 2022NYF Advertising AwardsTHE FUTURE NOW: BEST USE | Best InnovationBronze
- 2022NYF Advertising AwardsAVANT-GARDE/INNOVATIVE | Package DesignBronze
2022NYF Advertising AwardsACTIVATION & ENGAGEMENT: PRODUCT & SERVICES | HealthcareFinalist
2022CLIO AwardsPartnerships & CollaborationsBronze
2022CLIO AwardsPublic Relations | Brand DevelopmentSilver- 2022CLIO AwardsDesign | Product DesignSilver
- 2022CLIO AwardsDesign | PackagingSilver
- 2022CLIO AwardsInnovation | Medium InnovationSilver
- 2022CLIO AwardsPublic Relations | Product LaunchSilver
- 2022CLIO AwardsPublic Relations | Cause RelatedBronze
2022The One ShowHealth & Wellness | Innovation in Health & WellnessSilver Pencil
2022The One ShowHealth & Wellness | Design | PackagingGold Pencil- 2022The One ShowDesign | Packaging | SpecialtyGold Pencil
- 2022The One ShowExperiential & Immersive | Physical ProductsGold Pencil
- 2022The One ShowDesign | Innovation in DesignSilver Pencil
- 2022The One ShowIP & Products | Physical Product | PromotionalSilver Pencil
2022ADC AwardsProduct Design | InnovationSilver Cube
2022ADC AwardsPackaging Design | Pharma / Health / WellnessGold Cube- 2022ADC AwardsPackaging Design | Beauty / Cosmetics / Personal Care | SingleGold Cube
- 2022ADC AwardsPackaging Design | Design for Good | Packaging DesignGold Cube
- 2022ADC AwardsProduct Design | Design for Good | Product DesignGold Cube
- 2022ADC AwardsPackaging Design | InnovationGold Cube
- 2022ADC AwardsProduct Design | Beauty / Wellness / Personal CareGold Cube
2022Spikes AsiaMediaBronze Spike
2022Spikes AsiaOutdoorGrand Prix
2022Spikes AsiaBrand Experience & ActivationSilver Spike
2021Cannes LionsHealth&Wellness | OTC ApplicationsSilver
2021Cannes LionsInnovation | Product InnovationGrand Prix
2021Cannes LionsPR | Corporate Purpose & Social ResponsibilityBronze
2021LIAPackage Design | Structural PackagingSilver- 2021LIAHealth & Wellness | Corporate CommunicationSilver
- 2021LIAEvolution | Brand ActionSilver
- 2021LIADesign | Product DesignSilver
- 2021LIADesign | Innovative Use of DesignSilver
- 2021LIADesign | Product DevelopmentSilver
- 2021LIAEvolution | Product InnovationSilver
- 2021LIAHealth & Wellness | InnovationSilver
2021LIANon-Traditional | Cosmetics/ToiletriesBronze
Wunderman Thompson 伟门智威
专业评分
专业评分已截止
参与评论
参与评论
推荐评论
全部评论（3条）