法航“发现法国艺术之旅”展示了全新头等豪华间、全新旅行理念和所有最新面市的舱位。
此次产品展览被设计成一场旅行的形式，互动体验创意简单有效，不论老少都可在互动活动中“亲身感触”法航倾情设计的全新天地。
本此展览在3座城市进行推介，分别为5月在上海，6月在巴黎，9月在纽约。
Air France new global campaign “Air France, France in the Air” was unveiled in Shanghai as its first stop in its tour to showcase its upgraded long-haul products and services. The interactive experiences were designed as a tour, letting visitors wander inside, dream & discover new products.
The exhibition was promoted in 3 cities, Shanghai, New York and Paris.
Agency: Auditoire, Paris
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