2012是雷朋75周年诞辰，应上海李奥贝纳的委托Wonderlabs互动工作室为雷朋制作执行增强现实互动活动。
我们经过内容拍摄、后期制作、软件制作、现场搭建，最终呈现与新裤子乐队同台演绎的奇妙感觉。
活动现场互动效果强大，参与者络绎不绝，伴随着《我们的新时代》，整场活动将RayBan品牌印象和Never Hide精神根植入每位观众的脑海。
2012 is the 75th Anniversary of Ray-Ban, entrusted by Leo Burnett Shanghai, Wonderlabs Studio produce and execute the AR Event for Ray-Ban. Via content shooting, post production, software development and onsite installation, we finally achieve a virtual reality stage visitors can interact with New Pants Band. The stage creates a visual-shocking atmosphere, attracting continuous people participates into event. It is very successful that the event roots brand image of Ray-Ban and spirit of Never Hide into every visitor.
Agency:
Leo Burnett Shanghai
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