Love hot and spicy food?
You definitely love Harbin Cooling Beer even more coz you can get totally cooled and refreshed.
Using Chinese character The Ox King and even Princess Iron fan to dramatize the fire you get from spicy food.
This commercial also portrays the Harbin Cooling Fighters as the superhero-rescuer. Rescuers just like Batman & Robin, Charlie Angels, Captain America.. etc
Just like all superheroes with their masterful specialty skill; these Cooling Fighters are specialized in putting out fire from hot & spicy food.
Unlike most beer commercials that have been aired here, this commercial’s creative approaches differently with a humor and a strong product benefit remembrance by the iconic superhero created. It’s not a superb commercial but it’s definitely a breakthrough among local beer commercials.
30secs. Have fun!
Commercial Director /co Creative Director: Sunny Lai 黎俊威.
Compass Film
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