Great Works - Our/Vodka 回归社区的绝对伏特加

企业项目已上线2014-10举报11

Great Works - Our/Vodka 回归社区的绝对伏特加

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URL: http://ourvodka.com/


2011年, 我们Great Works瑞典总部与客户9位人士共同开发了一款全新概念的伏特加品牌-Our/Vodka

Our/Vodka与众不同,他将酿酒厂搬到了每一座不同的城市,每个微型酿酒厂融合了传统伏特加配方和本土原材料,让每瓶Our/Vodka都具有它独特的个性。

我们相信社区发展是本土的力量。所以我们与那些热爱城市的人们一起合作,每一瓶Our/Vodka经过他们的蒸馏提炼,混合制作,手工瓶装的同时,也融入了每个城市不同的感情。Our/Vodka的名字也由此而来。

起初,作为非正式项目,大家都是利用了业余时间做产品研发,市场调研,商业计划。2年后,在第38次柏林之旅后,第一家Our/Berlin微型酿酒厂和第一瓶Our/Vodka终于在柏林诞生。因为不屈就于传统思考模式,选择大胆创新的行销模式,精耕产品与包装,引起媒体与本土消费者自发关注,Our/Vodka已快速衍生到了纽约,阿姆斯特丹,伦敦,迈阿密,奥斯丁等全球各大城市。并在2013年获得Canns大奖。而这一切,用Great Works瑞典的广告人的话来形容“Best Job Ever!”




Our/Vodka is different. It’s a global vodka made by local partners in cities around the world.

We believe in local power and supporting the neighbourhood. Therefore, we partner up with local people who love their city. They have their own take on Our/Vodka and give it the city’s personality and expression. The vodka is party distilled, blended and hand bottled in urban micro-distilleries that we build in each city. It is made with ingredients sourced as locally as possible using a global recipe. Our/Vodka always looks the same but each city gives its name and character to the vodka.

All Our/Vodka is made with the same recipe, but every micro-distillery will use ingredients sourced as local as possible. Thereby each city will get a vodka with a unique character.
The small bottle with a crown cap is about keeping things simple. The handy size makes it perfect to share with friends.

Our/Vodka is smooth, fresh and composed to blend well with any mixer. Keep it simple, it’s vodka.

Our/Vodka was started, by six entrepreneurs in Stockholm/Sweden 2011. Åsa got an idea of creating a global brand with local roots. Kalle, Mattias, Ted, Ola and Mårten, who worked at the Swedish agency Great Works, also got excited and we all started working on creating the idea that soon became; Our/Vodka.

It was treated as a black ops project under the umbrella of Pernod Ricard. We worked on it off-hours and from our homes for 2 years before it was approved to be piloted in Berlin. During these two years our “McGyver” star Vincent from the Pernod Ricard research center in Paris had joined the team and he invented the distillery we needed.

Super excited about finally realizing our dream, we went to Berlin and started looking for a location and for suitable adoptive parents to our first-born baby, Our/Berlin. 12 month later we had build our first distillery and Pauline and Jon had become our first partners.

Three years after we first started, and 33 Berlin-trips later, we finally opened our first micro-distillery. What a great reward seeing Jon and Pauline taking over the keys to the distillery!


Since then we have worked on the city list, the team has grown and we are rolling out Our/Vodka globally. Best job ever!

Our / Vodka

Great Works Sweden

 

Great Works - Our/Vodka 回归社区的绝对伏特加

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