电表爆掉，飞机迟到，姑娘傲娇，老板发飙。虽然偶尔不如意，但今天都会变成昨天。让我们为每件小事干杯，致青春里的每一天！＃CHEERS FOR EVERY TINY THING＃ ＃为每件小事干杯＃
In early 2014, Asahi Beer decided to bring their products into the exciting new ‘night life market. Many big competitors own 90% of this market and as a result, As a Japanese beer brand, Asahi Beer struggles to attract and engage customers. To promote Asahi Beer, we created an integrated campaign for the biggest drinkers and wingers in town, foreigners and white collar workers. From bad traffic, all day meetings, unreasonable bosses, girl rejection and poor air quality to name a few, they love to complain over the smallest of things and so, the strategy was simple. Turn a complaint into an optimistic joke and into something they really like hearing – “Cheers for Every Tiny Thing”. Via an indoor promotion, a campaign site and social media platforms, we created 10 original quotes for use on Coasters and T-shirts, a quirky online “Cheers” creator and 10 uniquely funny “Cheers” inspired videos.