Asahi "CHEERS FOR EVERY TINY THING 为每件小事干杯" 整合传播

举报 2014-06



URL: http://asahibeer.com.cn/cheers/


电表爆掉,飞机迟到,姑娘傲娇,老板发飙。虽然偶尔不如意,但今天都会变成昨天。让我们为每件小事干杯,致青春里的每一天!#CHEERS FOR EVERY TINY THING# #为每件小事干杯#


In early 2014, Asahi Beer decided to bring their products into the exciting new ‘night life market. Many big competitors own 90% of this market and as a result, As a Japanese beer brand, Asahi Beer struggles to attract and engage customers. To promote Asahi Beer, we created an integrated campaign for the biggest drinkers and wingers in town, foreigners and white collar workers. From bad traffic, all day meetings, unreasonable bosses, girl rejection and poor air quality to name a few, they love to complain over the smallest of things and so, the strategy was simple. Turn a complaint into an optimistic joke and into something they really like hearing – “Cheers for Every Tiny Thing”. Via an indoor promotion, a campaign site and social media platforms, we created 10 original quotes for use on Coasters and T-shirts, a quirky online “Cheers” creator and 10 uniquely funny “Cheers” inspired videos.



















点击观看更多Asahi“Cheers For Every Tiny Thing”系列视频

项目信息
品牌/广告主
Asahi 朝日啤酒
Asahi 朝日啤酒

营销机构

Branding/Design Agency 品牌/设计机构
Great Works China 上海
Great Works China 上海
Creative Agency 创意代理商
Great Works China 上海
Great Works China 上海
CRM 客户关系管理
Great Works China 上海
Great Works China 上海
Digital Agency 数字代理商
Great Works China 上海
Great Works China 上海
Media Agency 媒介代理商
Great Works China 上海
Great Works China 上海

参与者

Video Editior
Tony Tong
 
数英评分
9.5
我的评分
谢谢
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