Lancôme兰蔻移动公交车大眼秀

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举报 2012-08

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2012年兰蔻全国巡展8月31日启动，改造移动车，效果轰动

Lancôme bats its eyes at young Chinese
By: Joyce Yip, China – Beijing
Published: 23 hours 24 min ago

Beijing - Lancôme rolled out an interactive make-up bus to promote its new mascara across China.

Kicking off its beauty tour in Beijing last Friday, the bus welcomes trendy youngsters to hop on and, through complimentary makeup classes or one-to-one makeovers, gain first-hand experience on how the new mascara and eye make up can pair them with looks which Lancôme has named "Cute Doll", "Sexy Doll" and "Romantic Doll".

"This is a refreshing campaign execution and we were delighted when Mindshare brought this idea to the table," said Michelle Kwok, deputy general manager of Lancôme China.

"This outdoor campaign aims to heighten consumer awareness of Lancôme Hypnôse Doll Eyes and brings educative interaction directly to their weekend hangout spots."

And such originality has always been at the heart of Mindshare, says Jonathan Romano, general manager of L'Oreal Luxe, Mindshare Shanghai.

"We constantly seek new ways to work with our clients to strive for media excellence. The novel manner in which we will take Lancôme Hypnôse Doll Eyes to the streets of China is a fun and interactive way to engage the brand's target audience so that they get to see, feel, touch and experience the product range up close."

The travelling campaign will leave the Chinese capital and arrive to Shanghai on 7 September, Nanjing on 14 September, Chengdu on 21 September and Shenyang on 28 September.