捷豹 XJ 拥有宽阔伸展的恢宏车内空间和精湛工艺打造的贴心乘坐配备,足以满足最挑剔乘客的需求。
为彰显其奢华驾驭和创新科技感，我们提出“带我回家”，“带我去工作”和“带我去听歌剧”三个主题，分别突出捷豹XJ车厢的极致舒适感、超便捷商务功能和26个扬声器的震撼视听音效。
观众通过Leap Motion简单操作，选择不同内容畅游在15台iMac之间探索XJ的配置和细节，享受一场全新的科技互动体验。
2013捷豹iMac互动装置被应用于2013捷豹车展，2013捷豹JDC和2013捷豹Dome.
The Jaguar XJ is a dramatic combination of beauty, luxury and efficiency embedded into the rear seat cabin, built for both business & comfort needs.
With its unique feature, we are inspired to come up with 3 themes the “Drive me home”, “Drive me to work” and “Drive me to Opera”. Each of them highlight the relaxing facilities, convenient business and incredible sound effects of the 26 meridian speakers.
Leap Motion was the perfect device to let users easily explores the Jaguar XJ details through 15 iMacs, providing audience with a high-tech feeling yet rewarding interactive experience.
The installation was continuously used in 2013 Jaguar Auto Show, 2013 Jaguar JDC & 2013 Jaguar Dome.
Agency: PicoTBA, Shanghai
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