The 4-day Jaguar Alive Technology events both held in Shanghai and Beijing were great successes in gaining buzz in the automotive circle. The audiences are presented with high-tech and cutting-edge interactive experiences. Pico TBA was privileged to fully manage the event and created higher brand awareness to the public.
The Jaguar Dome exudes a sense of technology from inside out. The concept was centered on 4 different segments of Jaguar Alive Technology: Body, Soul, Drive and Enjoyment. Each part of the display responds to one of the key themes and it’s aimed to arouse audience’s curiosity for further engagement.
Body:
An actual Jaguar XJ is placed within the central zone of the Dome. A corresponding rotating aluminium car body frame is installed directly above the vehicle to feature the lightweight technology and at the same time deliver a unique visual impression to the visitors.
Soul:
To feature the Intuitive Control Technology, 3 interactive transparent screens featuring detailed information about the Jaguar XF were placed in front of the vehicle’s dashboard. Visitors are invited to play with the touch screens that are also controlled by their body-motion.
Drive:
Upon activating the engine button, visitors can use their hand movements to choose between various driving scenarios that are propelled by the Adaptive Dynamics Technology. The high definition LED micro tiles provide a dynamic visual experience when these scenarios are played in front of their eyes.
Enjoyment:
To feature the Rear-Seat Entertainment Technology, an interactive installation of 15 iMacs is presented to the visitors. At the wave of their hands, the visitors will be able to see the unique features of rear-seat enjoyment of the Jaguar XJ. They will be able to choose between music tracks and experience a surround sound system similar to the Meridian sound speakers featured in the vehicle.
The use of successful multimedia technology propelled the brand awareness of the Jaguar Alive Technology to the public.
Location:
SWFC Outdoor square, Shanghai (210 sqm)
Taikoolo Sanlitun, Beijing(210 sqm)
Duration:
December 10-13, 2013 (Shanghai)
January 17-20, 2014 (Beijing)
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