URL: http://minisite.youku.com/tbcore/
英特尔中国3月28日, 在优酷平台上发布了全新互动网站, 推广睿频加速技术。
网站以创新的方式将病毒视频与摄像头交互体验完美的结合起来;
视频通过一个聪明的变色龙, 在主人女友愤怒的情况下, 机智应变的故事, 巧妙的讲述了睿频加速技术在关键时刻, 随需应变的特点;
同时, 互动网站结合视频内容, 通过摄像头互动使消费者体验到随需应变的效果。
网站本身集合了社会化媒体分享功能, 将体验后的成就及时分享给好友, 充分的体现了病毒营销的传播立意
Intel launched a new interactive campaign to promote turbo boost technology
Intel Turbo boost campaign has been launched on 28th March, as well as hosting in Youku platform. It is the 1st time to leverage innovated approach to integrate viral video & webcam minisite, the viral video tells a smart chameleon, which shows the tremendous resilience and resourcefulness to deal with the angry girlfriend of lord. It is ingenious to dig consumer insight with smart performance of product benefit. Meanwhile, Social media is crucial vehicle to create & amplify buzz for this campaign, which has been embedded to interactive part, and let consumer be easy way to share it with their friends with interesting word.
Digital Agency: MRM
Media Agency: OMD
Media Platform: Youku 优酷
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