每年的11月11日,是著名的“Pocky Day",为了庆祝这一节日,日本 Pocky 推出限定包装,名为“Pocky THE GIFT”,包含了6种不同的包装。口味包含:经典巧克力、草莓、抹茶、蕃薯、柑橘、葡萄。如同外包装所示,每包里是4支加厚版本的 Pocky 饼干。
新包装由日本电通广告公司创意总监 Yoshihiro Yagi(八木义博)操刀,设计概念源自于:希望消费者在打开盒子吃到巧克力棒之前,就能先有幸褔的感觉。每种包装都含有可爱的概念,例如,蕃薯口味的使用水蓝色调,用来表示“漂浮在泳池中”,而抹茶口味的绿色盒子则被称为“对抗森林的抹茶”。外包装设计运用明快的马卡龙色调搭配,将 Pocky 饼干的经典外形简化成平面色块。
由于设计更加简约“2D”,这些 Pocky 饼干盒也适合进行拼接搭配,顾客们可以自行进行创作,如利用几款不同颜色的饼干盒拼出圣诞树、爱心等来向家人朋友传达感情和祝福。
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