The Punishing Signal
城市道路的噪音污染一直让孟买警局头疼，于是他们请来 FCBIndia Advertising LLP（孟买）和 FCB Global（纽约）一起解决这个问题。很快，他们发布了一项名为“The Punishing Signal”的活动。
他们使用特殊的分贝计连接到全市的交通信号灯上。当分贝超过危险的85分贝时，信号灯的计时器就会自动复位，迫使人们在信号灯前等待更长时间。这是为了 "惩罚 "那些司机的不耐烦，告诉他们，如果他们按更多次喇叭，他们将不得不等待更多的时间。
孟买警方表示："按喇叭是不好的习惯，也是交通不守规矩的行为。不幸的是，许多孟买人沉迷于肆意按喇叭。按喇叭会造成噪音污染，伤害耳膜，增加心率，造成交通混乱，造成压力。"
"不必要的按喇叭是一种威胁，每个人都认识到了，但却没有什么办法遏制。这个小实验是孟买警方为在孟买创造更好的道路纪律所做的众多尝试之一。希望能鼓励孟买人少按喇叭，创造一个无噪音、无压力的通勤环境。"
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