WhatsApp 唯美广告:居家隔离不隔爱,母女用视讯分享午后阳光

企业项目已上线2020-05举报17

WhatsApp 唯美广告:居家隔离不隔爱,母女用视讯分享午后阳光

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Raio de Sol

疫情当下,虽居家隔离,却不隔离爱。

在今年的母亲节,WhatsApp 推出了一支以母女关系为题的广告片,由巴西 AlmapBBDO 创意制作。题为《Raio de Sol(中译文:阳光)》的广告片,演绎了一个惬意的午后,母女二人通过 WhatsApp 分享彼此在家中看见的阳光影像。

疫情期间,她们虽然不得不分别待在各自家中,却不妨碍彼此之间的联络与思念。在经典乐曲《what difference a day makes》的伴奏下,整篇情境舒适而美好。

午后,女孩儿享受着窗外的阳光。她点击手机上的 WhatsApp,将此刻的这份美好传递给在另一端也在居家隔离的妈妈。

WhatsApp 唯美广告:居家隔离不隔爱,母女用视讯分享午后阳光
WhatsApp 唯美广告:居家隔离不隔爱,母女用视讯分享午后阳光
WhatsApp 唯美广告:居家隔离不隔爱,母女用视讯分享午后阳光

她随后收到了妈妈的回复:她也正欣赏着此刻的阳光,并拍成了影像,与女儿分享。

WhatsApp 唯美广告:居家隔离不隔爱,母女用视讯分享午后阳光
WhatsApp 唯美广告:居家隔离不隔爱,母女用视讯分享午后阳光
WhatsApp 唯美广告:居家隔离不隔爱,母女用视讯分享午后阳光

本篇幕后的故事也同样精彩:为了在居家隔离期间完成拍摄,在广告片中扮演母亲的演员其实是导演的妈妈,而扮演女儿的演员其实是摄影指导 Pierre 的太太,且所有的制作协作都是通过  WhatsApp 线上交流完成。


Credits:

CCO: Luiz Sanches
Creative Director: Pedro Corbett
Creative: Pedro Corbett, Firulo, Erick Mendonça, Juliana Utsch
RTV: Vera Jacinto, Diego Villas Bôas, Aline Silva
Service: Fernanda Tedde, Tatiana Vidonscky, Marcelo Porto, Eleonora Iazigi
Planning: Sergio Katz , Beatriz Scheuer, Luciana Shinoda.
Media: Fabio Urbanas, Patricia Rosa, Gustavo Lopes, Daiane Ferreira
Producer: Stink Films
Director: Irmãs Fridman (The Fridman Sisters)
Director of Photography: Pierre de Kerchove
Director of Photography “Casa Mãe”: Pedro Tejada
Direction Assistants: Flavia Meszberg, Ana Carolina Fernandes
Camera Assistants: André Fridman, Milena Rosado
Costume Design: Marina Vieira
Production Director: Rafael Rocha
Executive Director: Ingrid Raszl
Executive Producers: Renata Dumont, Carolina Junqueira, Tico Cruz, Camila Martinez, Ana Gazal, Marcela Amstalden
Production Coordinators: Paula Macedo, Rogério Maestro, Mariana Kerche, Amanda Grell
Coordinators Post- Production: Roberta Bruzadin, Marcela Antunes
Editor: Danilo Abraham
Finisher: Camila Doimo
Color Grading: Osmar Jr.
Post-Production / VFX: Diego Morone
Sound producer: Punch Audio
Licensed music: “What a Difference a Day Makes” performed by Betty Johnson
Music Production: Cristiano Pinheiro
Mixing and Finishing: Gustavo Guanaes, Pedro Montessanti
Service: Lili D. Aragoni, Edu Bernardo
Coordination: Letícia Nunes, Lígia Barros
Client approval: Maz Sharafi, Eshan Ponnadurai, Taciana Lopes, Bosco Zubiaga-Delclaux, Rodrigo Moran, Eric Rottenberg, Andre Felix, Felipe Chaves, Renata de Carvalho Costa, Ligia Mattos, Andre Gramorelli, Fatima Saliu

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WhatsApp 唯美广告:居家隔离不隔爱,母女用视讯分享午后阳光

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