为纪念人类登月 50 周年,约翰·肯尼迪总统图书馆与博物馆(The John F. Kennedy Presidential Library and Museum),携手创意代理商 Digitas 和制作公司 UNIT9,推出了一款 AR 应用 —— JFK Moonshot。
在 APP 中,不仅对阿波罗登月事件进行了全面回顾,包括视频、图片、音频资料,还尝试用 AR 增强实现技术还原经典景象,以直观、有趣、沉浸式的体验让人们感受人类科技发展的光辉历史。
JFK Moonshot
JFK's Moonshot : Then and Now(JFK 登月计划:过去与现在)
说起人类首次登月的由来,它不仅是人类探索空间的一次尝试,更是冷战时期美苏两国博弈的历史证明。50 年前美国正处于政治及经济还不稳定的状况,苏联在太空领域取得的成就也震惊了许多美国公民。
为此,时任美国总统的约翰·肯尼迪在莱斯大学发表载入史册的演讲:We Choose to Go to the Moon(《我们决定登月》),宣布要让美国人登上月球,并最终在 1969 年实现了登月梦。虽然他没有活着看到这件事发生,但却用美国的力量实现了将人送上月球并安全返回地球的壮举。
为真实还原历史场景,创意代理商 Digitas 采访了执行阿波罗 11号任务的第三位宇航员 Michael Collins。这款 APP 最大的特色,是对阿波罗登月事件的回顾完全按照现实时间展示,屏幕上一目了然显示出阿波罗飞船抵达月球所需的时间。
制作公司 UNIT9 团队运用最新 AR 技术,按照一比一的比例,在屏幕上复制出把阿波罗 11号飞船送入太空的火箭——Saturn V。
为了增强 APP 的交互性,还加入了游戏环节及排行榜功能:用户可以尝试各种任务,包括观察土星五号的零件拆解,测试推进器,或者模拟月球着陆。
Credit:
Advertiser: The John F. Kennedy Presidential Library and Museum
Creative Agency: Digitas Boston
Production House: UNIT9
Directors: JAKUB JAKUBOWSKI, DAVIDE BIANCA, YIFEI CHAI
Creative Director: DAVIDE BIANCA
Conception Creative Director: YIFEI CHAI
Film Director: JONATHAN PEARSON
Game Director: JAKUB JAKUBOWSKI
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