Enjoy Before Returning
潮流时代,部分年轻人们会将衣服的标签保留,并在穿着后,利用免费退换政策将衣服退回给商家。
许多品牌和商家都为此大费脑筋,但潮流先驱DIESEL洞察到这一现象,不仅没有为此苦恼,还用诙谐幽默的方式引导人们重新思考“退货”这件事。品牌还特别发布了一支名为《Enjoy Before Returing》(爽完再退)的视频广告,希望借此机会向消费者及商家们传达思考:如果您一定要退货,那么就请先尽情的享受新衣服带来的快乐吧!
广告中,DIESEL展示了年轻人对换货的不同态度。
有人将标签细心处理还原
模特将标签外露视为一种时尚
怕将衣服弄脏,所以吃饭前要给衣服穿上“外衣”
同时,在约时装周开幕的前一天,DIESEL还借势发布了新一季新品,鼓励年轻人们将标签大胆露出!
品牌大片
Credits:
Bruno Bertelli - Global CCO Publicis WW
Cristiana Boccassini - Chief Creative Officer Publicis Italy
Thiago Cruz - Creative Director
Mihnea Gheorghiu - Creative Director
Costanza Rossi - Creative Supervisor
Sébastien Rouvière - Copywriter
Andrea Sarcullo - Art Director
Filippo D’Andrea - Account Director
Ilaria Castiglioni - Digital Account Director
Mirko De Martini - Account Executive
Monica Radulescu - Senior Strategic Planner
Doina Tatu - Social Media Manager
Francesca Zazzera - Head of TV Production
Erica Lora Lamia - TV Producer
Caterina Collesano - Art Buyer
Marcella Garutti - Art Buyer
Fergus Brown - Executive Producer
Chris Barrett - Executive Producer
Kaname Onoyama - DOP
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