近日，ULSUM 微信小程序 1.0 新鲜上线。在 45 天的项目时间里，F(x)Lab 与 ULSUM 通力协作，围绕播客节目「ULSUM RADIO」打造个性鲜明的数字产品，带给受众非同凡响的感官体验。
Recently, the ULSUM WeChat Mini Program 1.0 has been launched. In 45 workdays, F(x)Lab and ULSUM focused on ULSUM RADIO, the popular podcast series, to co-produce this unique digital product. It provides the audience with the most awesome sensory experience.
运动 / 潮流装备媒体
Influential Sports / Fashion Media
成立于 2015 年，潮流文化运动装备媒体 ULSUM 一直致力把新鲜事物，用最「ULSUM」的视觉带给受众。「原创」、「年轻」、「观点」、「热爱」、「效率」是 ULSUM 品牌的关键词。
Founded in 2015, ULSUM has always been committed to bringing the latest sneakers and many other new things to the audience with the most awesome vision. ORIGINAL, CREATIVE, YOUTHFUL and EFFICIENT are the keywords of ULSUM.
"ULSUM is awesome."
© ULSUM
深耕微信、微博等社交媒体生态圈数年，ULSUM 凭借众多精彩的原创视频以及深度球鞋内容，收获大批忠实读者，在业内口碑甚佳。2020 年初，酝酿已久的「ULSUM RADIO」播客节目正式开播，用声音代替镜头，讲述 ULSUM 不为人知的种种故事。
For several years, ULSUM has been deeply involved in the social media ecosystem like WeChat and Weibo. With many splendid original videos and in-depth sneaker reports, ULSUM has gained a large number of loyal readers and has a good reputation in the industry. At the beginning of 2020, the long-awaited ULSUM RADIO podcast series was officially launched, using the sound instead of the lens to tell all the hidden stories of ULSUM.
解锁微信版图
Unlock WeChat Ecosystem
尽管「ULSUM RADIO」陆续入驻 Apple Podcasts 和 Spotify 等主流播客平台，品牌影响力迅速扩大，然而如何在坐拥 11.64 亿月活的微信生态圈创造更优质的用户体验，依旧是 ULSUM 品牌发展的核心议题。由此，ULSUM 寄意于微信小程序，进一步解锁数字版图。
With the rapid expansion of brand influence, ULSUM RADIO has successively settled in Podcast, Spotify and many other mainstream podcasting platforms. However, it is still a core part of ULSUM brand development to create a better user experience in the WeChat ecosystem, whose number of monthly active accounts was 1.164 billion in 2019. Therefore, ULSUM takes WeChat Mini Program as an important step to unlock more territory in the field of the digital world.
博采众家之长
Produce the Best of All
ULSUM 与 F(x)Lab 团队经过深度交流，分析国内外各大播客平台设计上的优劣所在，博采众家之长，删繁就简，由此定制出 ULSUM 微信小程序的产品原型并进行开发。
After several in-depth discussions between ULSUM and the F(x)Lab team, we analyzed the advantages and disadvantages of existing mainstream podcasting platforms. The prototype of the ULSUM WeChat Mini Program is designed and developed by absorbing the best of all other platforms and cutting out the superfluous.
Design Process
© F(x)Lab
ULSUM 微信小程序 1.0 以「ULSUM RADIO」为核心模块，旨在提供最纯粹的播客收听体验。没有形形色色的广告植入，没有令人分心的繁杂按钮，只需打开小程序，选择期数，点击跳转至感兴趣的部分，沉浸其中，体验美好。
ULSUM WeChat Mini Program 1.0 takes ULSUM RADIO as its key module. It is aimed to provide the audience with the most vivid and complete experience. There are no annoying advertisements or distracting buttons. All you need to do is to open the ULSUM WeChat Mini Program, select the recent episode, click the listed subheading to jump to the part you like, immerse in it, and have a good time.
打造鲜活体验
Shape An Awesome Experience
有别于风头正劲的社交电商小程序，F(x)Lab 在此次合作中，专注于用最前沿完备的设计与技术，去呈现 ULSUM 最精良走心的内容。内容导向型的 ULSUM 微信小程序，为运动装备文化在微信生态圈的传播开拓了崭新的想象空间。
Different from the rising Social E-Commerce WeChat Mini Program, F(x)Lab focused on presenting the most appeal and excellent content produced by ULSUM with the most cutting-edge and complete design and technology in this co-creation. The content-oriented ULSUM WeChat Mini Program opens up a new imagination space for the communication of sneaker culture in the WeChat ecosystem.
而这一切，仅仅是个开始。
All this is nothing but the beginning.
关键节点
Key Milestones
2020 年 1 月
ULSUM 委任 F(x)Lab 为其数字产品研发合作伙伴，打造 ULSUM 微信小程序。
January 2020
ULSUM appointed F(x)Lab as its digital product research and development partner to co-produce the ULSUM WeChat Mini Program.
45 天
在 45 个工作日内，ULSUM 和 F(x)Lab 围绕小程序 1.0 版本的核心模块 —— ULSUM RADIO，完善设计并进行开发。
45 Days
In 45 workdays, ULSUM and F(x)Lab focused on ULSUM RADIO, the key module of the ULSUM WeChat Mini Program 1.0, to refine the design and develop the product.
2020 年 3 月
ULSUM 微信小程序 1.0 版本发布。
March 2020
The ULSUM WeChat Mini Program 1.0 is launched.
长按小程序码 畅游 ULSUM RADIO
Long press the code to enjoy the ULSUM RADIO
![F[x] Lab](https://file.digitaling.com/eImg/logo/20200403/20200403182508_90991_320.png "F[x] Lab"){kind=logo}
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