VAVE首创新技术为打造多重交互的全沉浸式RV体验
VAVE invented a new technology blurring the boundaries between the real and virtual world .
RV (Real Virtual Reality) —— 这个新名词对于整个行业可以说是极为新鲜且从未有过的，这正是VAVE和多媒体技术团队Miugo Digital为这次项目定制研发的全新技术。
RV (Real Virtual Reality) –– a new term to the experience design industry, is a new technology VAVE studio and digital media team Miugo Digital has developed for this project, a groundbreaking custom residential experience showroom for real estate companies.
一个为房地产品牌打造的极具开创性的住宅定制化体验展厅——创意设计公司VAVE Studio试图在这个大小极有限制的空间里，通过RV (Real Virtual Reality) 一种业界首例的最新技术去表现内容的无限可能性。
Through RV (Real Virtual Reality), one of the industry's first and latest technologies, VAVE Studio attempts to express the infinite possibilities of content in a limited space.
如同《黑镜》第三季《急转直下》（《Nosedive》）里的主人仅通过手势操作便可随心变幻家居场景的未来体验，在这个展厅中，人们只需佩戴无线眼镜通过手柄触碰真实物件便能自由进行虚拟交互体验——控制智能家居设备或定制户型等，体验虚拟与物理的多重交互。
Resembling the “Nosedive” episode from the Third Season of the British Sci-fi TV series “Black Mirror”, where the protagonist is able to alternate scenes to her desire with simple gestures. In this showroom, visitors can interactive freely. They can control smart home devices or customize floor plans with the help of the wireless glasses, and touch real objects through the console to experience virtual and physical interactions simultaneously.
“RV技术将开启前所未有的空间体验”
“不同以往的VR或MR体验，只是合并现实和虚拟世界产生新的可视化环境，大多数情况观众只能与虚拟世界互动却不能与真实世界进行物理互动，比如不能随意挪动实物等，这往往容易给体验造成失真的不安全感。VAVE创意总监Tobias Geisler说,“我们希望能创造一个更聪明有效的体验方式，让虚拟可视化的交互与物理空间场景是实时匹配的。”
Different from VR or MR experiences, that creates a virtual world based on the real world and composed a new visual environment. In most cases, viewers can solely interact within the virtual world but cannot physically interact with the real world. For example, the visitor cannot move the object to their desire, which can lead to a feeling of insecurity. VAVE's creative director mentions “We would like to create a smarter and more efficient mean of experience, that align the interaction between virtual reality and physical space in real time.”
RV (Real Virtual Reality)技术其精妙之处在于，结合了VR的虚拟空间与其同比例的真实空间来创造一个可视听可触摸的全沉浸式的体验空间——也就是说VR眼镜中所见的物体是实物可触摸可互动并实时匹配的。
The subtlety of RV (Real Virtual Reality) technology is that it combines the virtual space of VR with its real-world space to scale, to create a fully immersive experience space that can be seen and heard in VR glasses.
这也是VAVE精心开发并采用这个技术的意图：让体验者调动视觉、听觉、触感全身感官以一种前所未有的全沉浸体验、以一种引人入胜的方式去更好了解品牌的产品服务，也希望从而创建一个科技新热点，引发空间体验设计行业的更多可能性！
The aim behind the laborious development of this technology is clear, VAVE intends to provide a multi-sensorial experience to the visitors, one that invoke visual, auditory and tactile feelings. This immersive experience is an enthralling approach to better acknowledge the brand’s products and service to the visitors. VAVE is hoping to lead a new trend, that set of new possibilities in the experience space design industry.
另外值得一提的是展厅带给观众的是无线实时并且可多人交互的全沉浸式体验，这意味着参观者不再需要背负过分累赘的体验装备，还能和朋友家人一起在轻松的游戏体验中享受住宅定制设计的乐趣。
Also worth mentioning, the exhibition space allows the viewer to have a wireless real-time immersive experience, where they can interact with multiple people at the same time. Visitors can enjoy the fun of customized design with friends and family, without the burden of carrying equipments.
当然非同寻常的体验背后也意味着对VAVE团队更大的挑战。
As the saying goes, no pain, no gain, the development of this project was a great challenge for VAVE's team.
由于该技术在此之前从未被运用过，不仅软件需要团队研发设计，而且在落实过程中遇到的各种问题我们只能通过大量的测试去自主解决，基本没有可以借鉴和参考的案例。但在团队的共同努力下，最终成功地创造了这个令人振奋的项目。
Since this technology is the first of its kind, applying this technology to reality not only requires a team to develop the software. The team was also facing problems that can only be solved through endless testing, as there is barely any references to look for.
项目落成后，该展厅这种RV全新体验成为整个品牌售楼中心最具吸引力的部分，消费者对此抱有极大的兴趣，很多人表示“不仅能自由变换场景、触摸这些家具，比如躺在床上、坐在沙发上等，还能够和家人一起互动且看到对方在场景中的虚拟角色，如此逼真的体验让人不可思议”。
After completion, the RV experience has become the most attractive area of the entire Real Estate Sales Center, where consumers are drawn to it. From visitors feedbacks, this immersive experience not only provides them opportunities to switch scenes freely, but also allows them to touch and interact with the furnitures, such as lying in bed and sitting on the couch. In addition, they get to interact with friends and family’s virtual characters in the scene, and provides a remarkable realistic experience.
Customer: Jingrui Holdings LTD
Theme: “An Unlimited Space”
Occasion: Sales Center
Realization: Since Jan. 2019; In Wuhan
Size: 92.7sqm
Concept: VAVE Studio
Design: VAVE Studio
Media Production: Miugo Digital
Photo & Video: VAVE Studio
Size: 92.7㎡
vavestudio.cn
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