Senior Copywriter （Bilingual is Must)

职位描述 Job Description

What’s My Job?

 You’re a Senior Writer.

 A Senior Writer’s job at Colenso is to refine and deploy the craft of great copywriting. You will have a highly competent understanding of the craft, knowing when to embellish and when to be concise with language, knowing how to write through the tone of the brand, and knowing how to deploy your craft correctly for the best impact in each channel.

 As a Senior Writer, you are still learning—that never stops— but you should be more than capable of deploying the craft of great writing to a world-class standard, solo. You know how to bring work to life through the tone of the brand and in a way that is sympathetic to the idea. And you know how to deliver ideas in ways that work for each unique channel. You should be helping Intermediate and Junior Writers make better choices and leading the delivery of brand work for your own clients.

 The second key part of your role will be to work with a Senior Art Director to come up with industry-defining ideas for Colenso brands. At least three per year. You should be prolific when it comes to generating ideas. That’s what we need you to do. But at this level you are capable of spotting the difference between the 90/10. And capable of delivering both.

As a Senior Writer, you’ll be responsible for coming up with creative solutions and developing concepts to a world-class standard. You’ll work in partnership with a Senior Art Director, and/or other team members when required. You’ll be expected to jointly create work that not only answers the client’s brief but helps to solve our client’s business problems.

 You’ll regularly attend client presentations  and be refining those skills and relationships. You’ll be more than capable of running medium to large scale productions solo. Without heavy supervision from your CD or ECD.

 A Senior Writer is highly capable of getting to “the 90” quickly. And getting to “the 10” frequently. You are responsible for the written elements of the work, directing the tone and language of work from ideation, to presentation, production, and finally to consumers. You will be owning a small portfolio of client relationships and beginning to manage teams.

 You’ll work with a globally renowned brand, with access to some of the most talented people in the business.

 How Will I Know If I’m Doing It Well?

 Each year, we’ll expect you to create at least three individual pieces of work that Colenso enters into an international award show. For an idea to make it this far it’s pretty rare. So, ask for help if you think you have something. Ask your ECD regularly about individual ideas. When you have something great, ask for support to champion it. Great work takes the whole agency to make, it’s not the job of one team.

 You’ll hear “90/10” a lot here. It’s not client facing language, it’s language we use internally to flag creative opportunities, and to ensure that everything we do is right for our people and our clients. 

 90% of the work you will do will be the best in the country. This work is always beautifully crafted, it’s always right for the brand, but it doesn’t push the industry forward. Instead, it uses existing channels to tell great stories and to communicate great offers clearly and effectively.

 10% of the work you’ll do is the best in the world. This work is beautifully crafted, it’s always right for the brand, but it pushes the industry forward. These ideas are rare. They are why we all come to work each day. They are why our clients love us. And they keep us ahead of the global industry.

 Who Do I Work With?

 Inside the building you’ll work directly with CDs, ECDs, other teams, planners, producers, digital collaborators, and account directors.

 Outside the building you’ll work directly with our production partners, producers, photographers, directors, illustrators, and others. We take care of our partners. Please be respectful and collaborative. Their contribution to our work is immeasurable. If you are struggling, ask your CD for help.

 You are beginning to develop client relationships and are confident presenting your own work. You are also well on your way to earning the love and trust of your team and your regular clients.

 At Colenso, a Senior Writer should always feel like they’re growing, supported and mentored. If you aren’t feeling like you have the support you need, speak to the Creative Services Manager. Or ask someone you trust for help. Our people are everything. And we’ll do anything we can to look after you. Get to know the people in your department. Speak to them. People around you were once in your role and will help you navigate the challenges of learning how the industry and the agency work.

 You’ll be reporting directly into the CD or ECD on your individual projects, but it’s important you have someone to speak to and confide in outside of your daily workload. Someone to have a whine to, or wine with, depending on what you need. This person is there for you to get advice and help when you need it. Everything you say will be kept in confidence. Please speak to the Creative Services Manager about finding the right mentor for you.

Your direct reports on projects will contribute to your reviews and help you grow into the next role at Colenso.

 Be helpful. This job can be the best job in the world, or the hardest. That comes down to the people around you. If you see someone in need, offer help. They’ll do the same for you.

 What Are My Responsibilities?

 ·         Produce “the 90” on a daily basis. Produce “the 10” three times a year.

·         Come along to Bacon Factory when you can. Contribute ideas. Hear ideas. Ask questions. It’s the fastest way to learn what your peers are looking for in great work.

·         Understand the brief, ask questions, make sure you have all the information before starting a job.

·         Over-communicate, asks lots of questions, so there are no surprises. 

·         Get the work approved by the relevant CD or ECD before the final client deadline, ensuring the idea is right for the brand, can be produced for the budget, and is correctly flagged as 90/10.

·         Prepare idea boards. You’ll do a lot of these. We all do. If you need help to understand the best way to present an idea, ask your CD or ECD before starting.

·         Demonstrates excellent communication skills in Chinese and English.

·         Presentations. Confident presenting to clients of all levels, building and strengthening key relationships.

·         Lead, manage and inspire other creative teams with experience and knowledge across all creative channels, with the clear focus of making the work better. 

·         Working with the broader team to help prepare work to be sold. This could include helping your CDs ideate, craft, package, and produce big campaigns.

·         Production. This is where your mad skills will shine. With support it’s your job to ensure that the execution of an idea lives up to the original vision. Budget shouldn’t be an excuse it should be seen as an opportunity for innovation. If an idea is great it can be a great execution, as long as the execution is sympathetic to the idea.

·         Keep ahead of the creative industry. What’s new? What’s changing? How could new technology be used to help our brands communicate? It’s your job to become a student of the industry and know the history of creativity as well as you know the latest industry defining work.

What Experience and Skills Do I Need?

 ·      Proven ability to juggle multiple jobs whilst maintaining good attention to detail.

·      Strong interpersonal skills as a team player.

·      Passion for creativity and great work.

·      Ability to translate and develop strategic thinking into fresh and effective concepts.

·      Ability to think beyond execution and to offer solutions rather than problems.

·      Resilient and calm under pressure.

·      Ability to take constructive criticism with grace and gratitude.

·      Desire to learn from peers / direct reports and the ability to apply those learnings to grow.

·      Thrives in a busy environment and uses the pace to make the days fun.

·      Familiar with Adobe Creative Suite Software.

·      Proven ability bringing an idea to life in static and moving form.

·      Is well organized, self-motivated, collaborative, and able to priorities.

 Who Is Colenso BBDO?

 We are one of the best agencies in the world, that just happens to be based in New Zealand.

 The two aren’t mutually exclusive. We consistently hold our own on the world stage by embracing our kiwi culture — one of collaboration, respect, and hard work. At Colenso, you’ll very rarely hear the words, “that can’t be done.” That’s the kiwi way. That’s the Colenso way.

 But a positive, collaborative mindset is only half of the answer. At Colenso, we live by the mantra: Te Mahi. Te Mahi. Te Mahi. Because, “the work” is the only thing that matters here. It’s the end result of all of the meetings, all of the thinking, all of our talented people’s time and energy, and all of our client’s fierce ambitions. 

 What Does Colenso Actually Do?

 At Colenso, we build meaningful brands. Because meaningful brands last, they are more successful, they have deeper relationships with their customers, they have stronger relationships with their employees, and they make creative work that really matters.

 And in an ever-changing industry, this is how ColensoBBDO finds new and innovative ways to create the world’s best ideas for our clients. 

 How Does Colenso Do It?

 All meaningful brands have one thing in common: a brand purpose. 

 This is the brand’s north star. The vision for the company. The reason the brand makes what it makes. It’s the reason consumers love them beyond reason.

 Defining and continuing to prove a purpose is how a brand becomes and stays meaningful.

 Once we have developed a brand purpose with our clients, we ensure that every experience a consumer has with the brand delivers to it. 

 Rather than having the traditional brief and creative response, we tend to work in three stages: 

 PROBLEM DESIGN. 

Finding the right problem to solve is critical. Through the lens of the brand purpose, we look for opportunities for our brands to celebrate or prove their purpose. It might be a messaging requirement to run in traditional channels, it might be an opportunity to use new tech to make purchasing easier, or it might be a gap in the market for a new product or service. 

 SOLUTION DESIGN.

In this stage we go away and design the perfect solution to the problem. We pride ourselves on designing agnostic solutions to problems. What wouldn’t an agency suggest? That’s the only way to ensure that each idea is in service of the brand and not ourselves. 

 DELIVERY DESIGN. 

Once you know the problem you’re solving, and how to solve it, we move into this final stage. This is where we investigate exactly when and where our solution will have the most impact. Then we wrap a production team around the project to ensure that the solution is perfect for the channel.