AI-App-Based Social Media Content Specialist

职位描述 Job Description

PLTFRM seeks a creative and results-driven Social Media Content Specialist to join our dynamic creative team. The ideal candidate will develop, execute, and manage engaging content across various social media platforms for our clients in the FMCG fresh food, food products, beverages, and spirits industries.

PLTFRM正在寻找一位富有创意和结果导向的社交媒体内容专员加入我们的创意团队。理想的候选人将负责为我们快速消费品、新鲜食品、食品产品、饮料和酒类行业的客户在各大社交媒体平台上开发、执行并管理发布引人入胜的内容。

KEY RESPONSIBILITIES

- Create and curate engaging content, including text, images, videos, and infographics, tailored for each social media platform.

- Collaborate with the creative and digital marketing teams to ensure cohesive storytelling and brand consistency amongst all assets created.

- Develop and implement social media content strategies that align with clients' brand objectives.

- Manage social media accounts, ensuring consistent brand messaging and tone.

-Monitor and analyse performance metrics to optimise content and campaign effectiveness.

-Engage with online communities, responding to comments and messages to foster a strong online presence.

- Stay updated on the latest social media trends, AI-tools, and best practices to keep our strategies competitive.

-创建和策划引人入胜的内容，包括文字、图片、视频和信息图表，针对每个社交媒体平台量身定制。

-与创意团队和数字营销团队合作，确保所有创作内容的故事叙述一致，并保持品牌一致性。

-制定并实施与客户品牌目标一致的社交媒体内容策略。

-管理社交媒体账号，确保品牌信息和语气的一致性。

-监控和分析绩效指标，优化内容和活动效果。

-与在线社区互动，回应评论和消息，培养强大的在线存在感。
-紧跟最新的社交媒体趋势、AI工具和最佳实践，确保我们的策略具有竞争力。

QUALIFICATIONS

- Proven experience as a Social Media Content Specialist or similar role, with a strong portfolio of successful social media campaigns.

-Proficiency in social media platforms (Red, Douyin, WeChat, Weibo, Bilibili, Zhihu, etc.) and content management tools.

-Proficiency in AI-based writing tools and technologies.

-Exceptional writing, editing, and storytelling skills, with an eye for visual design.

- Analytical mindset with the ability to interpret data and derive actionable insights.

- Excellent organisational and time-management skills, with the ability to manage multiple projects simultaneously.

- Fluent in Chinese and English.

-具有社交媒体内容专员或类似职位的丰富经验，拥有成功社交媒体活动的优秀作品集。

-精通各大社交媒体平台（如小红书、抖音、微信、微博、哔哩哔哩、知乎等）及内容管理工具。

-熟练使用基于AI的写作工具和技术。
-出色的写作、编辑和故事叙述能力，并具备良好的视觉设计眼光。

-具有分析思维，能够解读数据并得出可操作的洞察。

-优秀的组织和时间管理能力，能够同时管理多个项目。

-流利的中文和英文能力。

We are a Franco-Chinese creative agency founded in 2012.  We specialise in brand strategy, digital marketing, and e-commerce consultancy. We deliver innovative and impactful campaigns that translate into sales for our clients. We collaborate primarily with international FMCG brands in the wine, spirits, food, wellness, and personal care industries.

Our team thrives on creativity, collaboration, and pushing boundaries to produce award-winning works.

我们是一家成立于2012年的中法创意公司，专注于品牌战略、数字营销和电商咨询。我们提供创新且富有影响力的营销活动，帮助客户实现销售增长。我们的主要合作伙伴是国际快消费品牌，涵盖酒类、食品、健康和个人护理等行业。 我们的团队秉承创意、协作和突破边界的精神，致力于打造获奖作品。

Check out our work at www.pltfrm.cn. If you like what you see and are a social media enthusiast with a passion for crafting engaging content and a track record of delivering outstanding results, we would love to hear from you. Please send your CV, portfolio, and cover letter detailing your experience and vision for the role to[hr@pltfrm.cn].

查看我们的作品：www.pltfrm.cn。如果您喜欢我们的作品，并且是一位社交媒体爱好者，热衷于创作引人入胜的内容，并且拥有交付卓越成果的成功经验。，我们非常期待听到您的声音。请将您的简历、作品集以及详细阐述您经验和职位愿景的求职信发送至 [hr@pltfrm.cn]。