Associate Planning Director 策略副总监

上海 徐汇区
发布于 2024-01-14

职位描述 Job Description

•             Strategic Agility & Business Acumen

o            Develop strategic directions that lead creative teams to solutions that delight the client whilst establishing performance metrics for our solutions and measure these to prove their effectiveness

o            Mastery of research and insights tools to answers key strategic questions and a "warehouse" of rich understanding of customer insights and consumer journey, for use in all work

o            Be a source of new ideas and inspiration. Proactively leverage insights and funnel them into actionable recommendations - not just for existing projects, but new ways to look at the client's business

o            Construct and facilitate productive workshop to foster collaborative solution and alignment among participants from client, partners and internal. 

o            Create compelling presentations through frameworks and visual storytelling to sell-in strategy and creative with passion and clarity

•             Digital Strategy and Innovation Management

o            Strong knowledge of digital, social, data, technology, etc. to inspire client and internal team to create innovative solution for client’s business and brand challenge

o            Have solid experience in building digital, social, content and engagement strategy

o            Have up-to-date level of understanding on data and performance

•             Interpersonal Savvy

o            Work seamlessly with internal/external team to build value

o            Maintain healthy and sustainable relationship with client

•             Intellectual Horsepower

o            A thought leader and subject matter expert and contribute in building up the agency’s thought leadership in health and wellness industry

o            Support CSO to build up the planning culture in the whole agency

•             Subordinate & Staff Development

o            Identify and drive the career development path of junior and mid level planners

o            Provide proper mentoring and on-the-job training

o            Ensure or supervise the delivery of high quality strategy work from supporting planners




Lead the development strategy proposals to satisfy existing client or win new business needs, as well as elevate the quality of creative and innovation capabilities




Education and Experience: 


•             Bachelor or above degree in any area as long as working experience reflects communication/marketing knowledge

•             6-8 years or above experience in advertising agency, consulting agencies focusing on innovation, design thinking, digital company, market research agency or client side, preferably with strategy related roles for over 4 years

•             Strong experience in digital marketing and technology innovation (data, social, ECOM, innovation, etc.)


Skills, Knowledge and Abilities:


•             Have strong interest in health and wellness

•             Excellent communication and interactive skills and proficiency in both Chinese and English

•             Skilled in tools like PowerPoint, keynote, etc. to build compelling presentations to influence key stakeholders

•             Design thinking capability is strongly preferred


Other (license/certification):





1.           Strategy & Culture

•             Excellence in providing innovative solutions

•             Forge culture of collaboration for cross functional

2.           Project Engagement

•             Clear understanding of client’s requirement and work proactively with different parties for integrated solution

3.           Team Management

•             Delegate and assign work to supporting planners and ensure high quality delivery in due time


Major Performance Measures

•             New business won and organic growth of existing client

•             Innovative solutions developed

•             Strategy/effectiveness award won

•             Thought-leadership published or launched

•             Usage of MWG tools


McCann Worldgroup China 麦肯 中国

McCann Worldgroup China 麦肯 中国

上海 徐汇区