TP Intern/Executive

职位描述 Job Description

GroupM Tactical Planner

Overview of the job:

In this role, you will be responsible for Media optimization and implementation, MixReach approach, Media buying quality control, Media KPI delivery and management.

KPI Metrics:

Media optimization and implementation

MixReach approach

Media buying quality control

Brand KPI delivery and management

Reporting of the role:

This role reports to TP Manager or Associate Director. Assists the team’s execution of the daily work and assures the accuracy of work delivered.

3 best things about the job:

·           Tools/approach: Rigorous trading tools are being used to optimize and finalize media plan to drive working efficiency.

·           Team: An aggressive trading team to challenge the media and market to maximize ROI.

·           Experience: it should be a great career to enrich your experience in traditional and digital

Responsibilities of the role:

·           Media optimization (TV plus OTV) , negotiation (build good relationship with media venders and branding team), media implementation (media buying, tracking and quality control) and media evaluation (media pre buy and post buy analysis, media scene update, monthly/quarterly and annual review)

·           Brand annual KPI delivery, quality control: to ensure all the brand KPI must be 100% delivered to meet our promise and improve buying and negotiation power.

·           Trading policy follow up and KPI target delivery: 100% follow trading buying policy to leverage brand KPI and quality to meeting /reach 3rd party auditing.

·           Tool’s expert and champion AD power, Moinder, Infosys, MixReach and MOOC, symphony

·           Ability to leverage buying criteria to maximize ROI

·           Media optimization to cross leverage buying quality and cost efficiency to meet both brand saving target and trading policy

·           Internal communication, leverage resource from Finance, Procurement, Strategic Planning team ect.

Tasks & Measurement:

In three months:

·         Basic TV planning and buying plus MixReach optimization approach, media buying quality control

·         Understand GroupM scope of work and working processes, which approach is being proposed (20/20) to be in line with brand buying criteria and expectation.

·         Gotten an understanding of the agency portfolio of clients

In six months:

·         Optimize media planning and buying independently

·         Proven yourself as a reliable point of contact for brand team.

·         Working with team members to improve working efficiency and effectiveness

In 12 months:

·         Played a key role on MixReach optimization and media coordinator

·         Build good relationship with media venders and in line with GMT trading policy

·         Management on media planning and buying to ensure brand KPI can be 100% delivered

What you will need:

·         0-2 yrs relevant work experience, fresh graduate is also acceptable.

·         Diploma or above degree.

·         Good experience and relationship with media venders

·         Good communication and negotiation skill, quick learning ability.

·         Patience, pay attention to details.

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.

Discover more about GroupM at www.groupm.com Follow @GroupMAPAC on Twitter Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.