苏铭天爵士出席第三十五次上海市市长国际企业家咨询会议（IBLAC）

原创赞收藏评论

举报 2023-10-30

扫描,分享朋友圈

mm数英logo.gif

近日，S4 Capital及Media.Monks摩课士创始人兼执行董事长苏铭天爵士（Sir Martin Sorrell）出席在上海举行的第三十五次上海市市长国际企业家咨询会议（IBLAC）。本次会议以“变局与新机：建设更具活力与韧性的国际大都市”为主题，来自全球15个国家的超过40位国际顶尖企业家齐聚上海，探讨科技革命与产业转型背景下的城市新发展，表达对世界经济的直接感受、对全球变革的深刻领悟，为上海高质量发展和现代化建设贡献真知灼见，推动上海与国际企业深化合作，共谋发展。

Recently, Sir Martin Sorrell, the founder and executive chairman of S4 Capital and Media.Monks, attended the 35th International Business Leaders' Advisory Council (IBLAC) meeting held in Shanghai. Themed on "Changes and new opportunities: making Shanghai a more robust and resilient international metropolis", this meeting solicited suggestions and ideas from nearly 40 companies' executives from 15 countries worldwide. The attendees engaged in discussions about new urban development in the context of technological revolution and industrial transformation. Through this meeting, they shared firsthand experiences of the global economy and gained profound insights into global transformations. Their contributions offered valuable perspectives to bolster Shanghai’s high-quality development and modernization efforts while fostering enhanced cooperation between Shanghai and international businesses towards mutual progress.

苏铭天爵士对上海发展提出独到见解。他认为，当前全球供应链格局的调整，正为上海产业升级带来新机遇。他谈到，“现在的世界和以前很不一样，供应链需要多元化，这不仅因为地缘政治，也因为气候变化。这导致现在国际企业很注重平衡。以中国在世界经济中的占比，跨国企业对中国市场的兴趣不会减退。”Sir Martin Sorrell had unique insights into Shanghai's development. He believed that the current global realignment of supply chains is bringing new opportunities for Shanghai's industrial upgrade. He commented, "The world now is very different from before; supply chains need diversification, not only due to geopolitical factors but also because of climate change. This has led to international companies emphasizing balance. Considering China’s proportion in the global economy, multinational corporations' interest in the Chinese market will not diminish."

此外，苏铭天爵士在会上表示：“作为以科技为先导的新型创意营销公司，S4 Capital及旗下Media.Monks摩课士在科技和数字转型方面享有极高声誉。自成立以来，我们有幸协助国际知名科技企业树立品牌形象。同时，我们深感荣幸能够继续助力上海，进一步提升其全球品牌形象。”‍
In addition, Sir Martin Sorrell stated during the meeting, "S4 Capital and Media.Monks are a tech-driven, contemporary digital advertising, marketing, and technology services company with a strong reputation in technology and digital transformation. Since our inception, we have had the privilege of aiding the world's largest and most prominent tech giants in building their brand identities. We are deeply honored to continue supporting and investing in the further enhancement of Shanghai's global brand image."

苏铭天爵士还强调了人工智能技术在商业中的关键作用。人工智能彻底改变了生产效率，将视觉化和文案撰写等领域需要数周完成的任务缩短为几小时。同时，它实现了前所未有的超个性化定制内容，使企业能够量身定营销传播活动，提高客户参与度。此外，在媒体规划和购买方面，算法正在取代传统网络，降低成本，优化数字时代的广告策略。人工智能对效率和创新的影响显而易见，它让先进的解决方案更易得，并推动知识民主化，打破等级制度，促进合作，塑造了商业领域高效互联的未来。

Sir Martin Sorrell also highlighted the pivotal role of AI technology in business. AI has revolutionized productivity, turning weeks-long tasks into mere hours in areas like visualization and copywriting. It enables unprecedented hyper-personalization content, empowering businesses to tailor communications and marketing campaigns, enhancing customer engagement. In media planning and buying, algorithms are replacing traditional networks, cutting costs and refining strategies for the digital age. AI’s impact on efficiency and innovation is evident, making advanced solutions more accessible. AI also promote the democratization of knowledge, breaking hierarchies, fostering collaboration, and shaping a highly efficient, interconnected future in the business landscape.

S4 Capital与Media.Monks摩课士始终秉持对上海发展前景的信心，愿借助上海市市长国际企业家咨询会议这个着眼未来的合作型论坛，继续为上海建设具有世界影响力的国际大都市献计献策，与上海一起实现可持续发展。
S4 Capital and Media.Monks continue to have strong confidence in the development prospects of Shanghai. Through this forward-looking cooperative platform of the IBLAC, S4 Capital and Media.Monks are willing to contribute ideas and suggestions to help build Shanghai into a globally influential international metropolis, working alongside Shanghai to achieve sustainable development.

mm数英二维码.png

本文系作者授权数英发表，内容为作者独立观点，不代表数英立场。
未经授权严禁转载，授权事宜请联系作者本人，侵权必究。