X Social receives 2 honors in Oath Big Idea Chair Awards 2018
Danone scooped home 2 awards with X Social Group at The Oath Big Idea Chair Awards 2018 with Apta x BetterMe Partnership Program 2017, namely Best Content Marketing Campaign — Outstanding and Best Integrated Solution — Merit, recognizing the seamless collaboration with X Social Group in elevating influence in the digital arena.
Danone and X Social Group winning Best Content Marketing Campaign – Outstanding with Apta x BetterMe Partnership Program 2017
This year marks the 10th year of the Big Idea Chair Awards in giving praise to creativity, innovation, imagination and big ideas across industries. The Award Presentation Ceremony was held grandly at Four Seasons Hotel Hong Kong on 30th November, 2018, honoring outstanding works in the area of content marketing, video strategy, mobile strategy, native advertising and search marketing that have successfully established meaningful connections with consumers in the digital world by presenting seventeen awards to companies in Hong Kong.
Over the years, Danone has been dedicating to fostering close ties with their consumers. In 2017, Apta kick-started a 3-month content marketing program with BetterMe, a local online lifestyle magazine on Tumblr of Yahoo.
The Apta x BetterMe Partnership Program includes setting up a content hub on BetterMe, sharing content contributed by influencers from different fields including early education experts and speech therapists as well as parent KOLs to address issues regarding the different developmental stages of children, offering consumers valuable suggestions and experience of building a concrete foundation of children on the aspect of health, well-being and personality formation for their future growth.
The program successfully engaged audience and established meaningful ties with parents through creating content that resonates with them. It was further uplifted by adopting an integrated advertising strategy combining Oath’s advertising solutions to further extend the influence to a wider audience.
Danone and X Social Group winning Best Integrated Solution – Merit with Apta x BetterMe Partnership Program 2017
Being the media agency of Danone, X Social Group is proud to witness and be a part of their success. Their achievements are our motivation to continually inject creativity and innovation into future digital marketing campaigns.
The outstanding performance of Danone in building rapport with audience by providing all-rounded parental content in preparation for the future growth of children and Danone’s constant effort in tapping into the digital space earned them the well-deserved honors.
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