TopDigital2022评委说 | 西部数据创意内容副总裁Joel Davis

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举报 2022-06-09

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2022第十届TopDigital创新营销奖

评委说

#对营销的理解

在数字经济繁荣发展的当下，数字化营销也迎来了变革和创新的重要节点。西部数据公司长期深耕数据存储领域，不断发掘数据价值，创造更多可能。随着全世界约40%的数据都存储于西部数据的产品中，我们坚持用创新赋能全球技术平台，从消费者日常使用的设备，到边缘存储，再到云存储。我们相信人类的潜力正与数字转型相交融，通过深刻洞悉目标消费群体的需求变化，不断探索出更符合时下潮流的营销策略和模式，为消费者带来更优质的体验，实现数字营销创新的更多可能。在TopDigital创新营销盛典十周年之际，我谨代表西部数据衷心祝愿活动取得圆满成功！

“As the digital economy booms, digital marketing has also arrived at a key point of change and innovation. Western Digital has long been committed to the data storage field, guided by our mission to unlock the potential of data by harnessing the possibility to use it. With 40% of the world’s data stored on Western Digital products, our innovation powers the global technology platform – from the devices consumers use every day, to the edge, to the foundation of the cloud. With a belief in human potential as it intersects with digital transformation, we continue to reach out to target consumers with innovative communications and marketing strategies in line with current trends. On behalf of Western Digital, I wish you a very successful 10th TopDigital Innovation Marketing Awards Ceremony.”

#企业介绍

西部数据始终致力于发掘数据价值，创造更多可能。凭借在闪存和 HDD 领域的整合积累，以及在内存技术领域的推进发展，西部数据持续突破创新，不断推出强大的数据存储解决方案，以支持全球数字化未来的远大进程。同时，西部数据将可持续发展作为公司核心价值观，深刻理解应对气候变化的紧迫性，并积极实现科学减碳倡议组织（Science Based Targets initiative, SBTi）的宏伟减碳目标。

Western Digital is on a mission to unlock the potential of data by harnessing the possibility to use it. With Flash and HDD franchises, underpinned by advancements in memory technologies, we create breakthrough innovations and powerful data storage solutions that enable the world to actualize its aspirations. Core to our values, we recognize the urgency to combat climate change and have committed to ambitious carbon reduction goals approved by the Science Based Targets initiative.

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