披襟斩红｜25Hours*获2021LIA伦敦国际华文创意奖
2021年LIA中国创意大奖于11月22日圆满落幕。这是全球第一个真正认可中国创意的广告创意奖，也是代表中国创意力量的世界最高奖项。
25Hours*的《为家乡种希望》有幸获得平面类铜奖，这是一个让公益真正发挥力量的营销项目。腾讯99公益日致力于唤起公众投身于公益事业的意识。在大城市工作的我们，心里始终关切着家乡，这个项目作为一个契机，让每个人都可以为家乡种下希望的种子，用实际行动为家乡公益助力。家不仅是我们的避风港，更是中国人的精神归宿。
The 2021 LIA Chinese creativity awards was successfully concluded onNovember 22nd.It is the first advertising Creativity Award in the world that trulyrecognises Chinese creativity,and it is also the world's top award for Chinese creativity.
25Hours* took home the bronze award in print on HOPE FOR HOMETOWN. This is an effective marketingproject. Tencent 99 Charity Day is dedicated to arousing thepublic awareness of making contribution to the public good. People working inthe mega city but always still care about their hometown. This particularproject is a window for everyone to make wish for their hometown and helprealise their wishes with actual effort. Home is not just a place for shelterbut a value for Chinese.
25Hours*
铜奖-平面广告-为家乡种希望
LIA素以创意力量著称，代表了我们以专业水平、创意精神和创新勇气推动行业向前发展的价值追求。25hours有幸摘得其中一奖，但这只是一个开始，我们将继续努力做出更好的、独一无二的创意。
25 Hours*Bronze - print - HOPE FOR HOMETOWNLIA’s wins are known forthe strength of ideas, and represent the kind of expert craft, inspiredinnovation and creative bravery that drive our industry forward. 25hours ishonoured to be part of it. It’s just the beginning and we will still strive forthe best creative, bar none.
伦敦国际（LIA）华文创意奖是唯一一个表彰世界顶尖华文创意的全球奖项，由伦敦国际大奖创立，旨在打破文化和语言的界限，发掘更多构思、撰写和制作都十分优秀的华文创意作品。
伦敦国际华文创意奖的评审团由世界顶级华语创意人组成，所有参赛作品都将按照与伦敦国际全球奖项同样的标准进行评审。获胜者将获得令人梦寐以求的红色雕像奖杯——同样沿用伦敦国际全球奖杯的标志性设计。此外，伦敦国际华文创意奖的获奖者还将被列入亚洲创意排行榜。
LIAChinese Creativity is the only global award show that celebrates the very bestof Chinese-language creativity.
Establishedby London International Awards, LIA Chinese Creativity expands our legacy torecognise world-class advertising ideas conceived, written and produced in oneof the world’s most prominentlanguages – Chinese.With a high-calibre panel of the world’s top Chinese-speaking creatives, allentries will be judged to the same international standards as the LIA globalshow. Winners will be awarded a coveted Red Statue—thesame iconic statue as the LIA Global Statue.What’smore, LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings.
案例回顾
获奖作品：为家乡种希望-腾讯公益
获得奖项：平面广告 - LIA 中国
品牌：腾讯99公益日
CASE RECAP
获奖作品：HOPE FOR HOMETOWN - Tencent Charity
获得奖项：Print - LIA China
品牌：Tencent 99 Giving Day
我们是25hours
多花一个小时思考、去研究
你就会比别人得到更多
始终保持着对广告的深度思考和不断探索
坚持用创意方法替客户解决问题
用创意创造商业价值
商务合作
广州：
020-38895202
shen.guang@25hourad.com
上海：
021-34686869
pacyzhany@25hourad.com
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