Google x MediaMonks“活甲骨”荣获Adweek全球互动装置奖
In order to celebrate the 120th anniversary of the discovery of Oracle, Google, together with Professor Chen and mediamonks, launched the project to bring Oracle back into people's eyes. In the 2019 Google Developer Day event held in Shanghai, the main goal of Google art and culture team is to popularize the knowledge of "art and culture" through technology. The exploration of both sides has brought about the birth of the idea of "living oracle" - transforming Oracle into living creatures.
The Chinese character culture can be broad and profound. Every Chinese character is its own unique story which evolved with time. Some would argue, studying the evolutionary process of Chinese characters is in essence studying the Chinese culture history. But how to make Oracle scripture blossom the brilliance of its civilization when it is far away from handwriting?
Google asked visitors to use drawing tablets to sketch an ancient oracle bone script character based on a visual reference. The brand then analyzed the drawing with TensorFlow and with the magical use of GoogleDraw, we made the image come to life and summoned it on an impressive 10m wide LED screen. The story focused on animals and natural elements, giving us the opportunity to create additional hidden stories such as tiger chasing deer, a person fishing from a boat and monkeys touching the moon.
“It works and it wins!”
The activation attracted more than 3,500 participants including TsingHua University and 12,000 views on Google’s WeChat account, as well as generated 2.5 million views on BiliBili livestream.
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