Mininglamp Technology Named AI Evaluation Partner for SHIAF Awards
SHIAF Awards has officially announced that Mininglamp Technology will serve as this year's AI evaluation partner. Its global intelligent agent product, AdEff, will participate in the awards' judging process as an AI digital juror, working together to build a more forward-looking and professional advertising evaluation ecosystem.
This year's competition has introduced a dedicated AI Marketing category, underscoring the awards' strong emphasis on AI technology application. The partnership with Mininglamp Technology represents a significant move to break away from traditional evaluation models and embrace technological transformation, aiming to provide more scientific, efficient, and precise solutions for advertising creative evaluation in the AIGC era.
This collaboration upholds the fundamental principle that creativity lies at the heart of advertising: AI serves solely as an auxiliary evaluation tool. All entries are assessed based on the core creative essence crafted by human advertisers, with AI tools enhancing workflow efficiency throughout the process. Simultaneously, the evaluation will scientifically measure the level of AI utilization in each work.
Distinguishing itself from AI evaluation models adopted by most industry awards, the Shanghai International Advertising Awards pioneers the concept of "AI-Created, AI-Judged," focusing on addressing pain points in evaluating AIGC works, particularly video content, through a dedicated evaluation system. In line with the awards' latest AI usage disclosure requirements, all entrants must proactively declare their use of AI in submissions, disclosing application methods and scope when necessary to ensure full transparency and fairness throughout the judging process.
This year's competition adopts a "Human-AI Collaborative Evaluation" model:
AdEff serves as the AI digital juror, conducting quantitative assessments across five core dimensions;
A global panel of expert jurors from multiple disciplines completes the human evaluation;
The jury president delivers final confirmation.
This model preserves the professional insight and human touch of expert jurors while leveraging the efficiency, precision, and objectivity of AI evaluation. It maintains human creativity as the central focus, with AI functioning purely as an auxiliary tool, achieving bidirectional empowerment between technology and expertise to ensure every outstanding creative work is accurately recognized.
As the AI digital juror, AdEff will conduct comprehensive scientific quantitative evaluation and scoring of advertising effectiveness across five core dimensions: Attention, Impact, Communication, Brand Power, and Persuasion. It will simultaneously output precise scores and creative optimization recommendations, facilitating efficient judging progress while providing professional reference for creators to drive iterative improvement in creative quality.
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