Five International 4A Agencies Converge at the 9th SHIAF Awards
Since it’s officially launched on March 27, the 9th SHIAF Awards has sparked a wave of entries from across the global creative community. To date, the organizing committee has received thousands of submissions from hundreds of domestic and international companies. Notably, the world's five leading 4A advertising groups—WPP, Publicis, Omnicom, Dentsu, and Havas—have all entered the competition, bringing standout creative campaigns for globally renowned brands including Coca-Cola, Minute Maid, Yili, Sony, Clear, McDonald's, Huawei, Rifeng, and HONOR. Their collective participation has injected top-tier energy and anticipation into this industry showcase.
As a barometer of global advertising creativity, the SHIAF Awards remains committed to advancing Chinese creative excellence on the world stage. This marks the first time all five major international 4A advertising groups have participated with their full lineup,spanning sectors such as FMCG, consumer electronics, personal care, home goods, and technology—bringing fresh dynamism to industry exchange and creative collision.
The submission period is now in its final, most competitive phase. This year's awards focus on digital intelligence innovation and commercial effectiveness, featuring a comprehensive upgrade to its competition structure: nine major categories and 98 specialized tracks, with newly added tracks for AI Marketing, International/Overseas Campaigns, and Seed Marketing (influencer-driven product discovery). Eligible entries include campaigns executed between January 1, 2025 and July 1, 2026.
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Official Website：https://shiaf.com.cn/
Entry System：https://shiaf.com.cn/entry/
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