The 9th SHIAF Awards Category Guide | Overseas & International Category
2026 The 9th SHIAF Awards is now officially open for entries. This year's awards feature 9 major categories and 98 sub-tracks, including Brand Campaign, Design, Production, Creativity, Marketing, Social Responsibility, New Business, AI Marketing, and Overseas & International.
This year's SHIAF Awards introduces featured tracks including AI Marketing and Overseas & International categories. Eligible submissions must be cases executed between January 1, 2025 and July 1, 2026. The organizing committee will provide detailed guidelines for each track in the upcoming sessions.
I.Overseas & International Category
The Overseas & International Category is specially set up for entities in overseas regions, targeting local overseas markets (excluding Chinese enterprises’ global marketing). It covers AI Marketing, Brand Marketing, Content Marketing, Digital Marketing, Advertising Films, Design, Creative, ESG, Outdoor Advertising, Offline Experience and others, focusing on local overseas creativity, communication and practices.
I-1.AI Marketing
Intelligent marketing practices for overseas markets using AI to drive creativity, delivery, operation and user interaction.
I-2. Brand Marketing
Marketing focusing on local brand building in overseas markets to enhance image, awareness and reputation.
I-3. Content Marketing
Content communication based on local culture and preferences to connect with overseas audiences effectively.
I-4. Digital Marketing
Online marketing activities via overseas internet, social media and digital platforms.
I-5. Advertising Film
Commercial films for overseas markets complying with local culture and communication standards.
I-6. Design
Visual design works for overseas brands, including print, packaging, digital, spatial and other forms.
I-7. Creative
Original creative strategies and executions for overseas markets with local insight and innovation.
I-8.ESG
Sustainable development and responsibility practices of overseas entities in ESG.
I-9.Outdoor Advertising
Outdoor media advertisements published overseas, including landmarks, commercial and transportation areas.
I-10. Offline Experience
Offline events, pop-ups, exhibitions and interactive experiences held overseas.
I-11. Others
Marketing, advertising, creative and design works for overseas markets not listed above.
Contact us
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Email：shiaf@shaa.org.cn
Official Website：https://shiaf.com.cn/
Entry System：https://shiaf.com.cn/entry/
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