The seeding marketing category has been newly added,2026 The 9th SHIAF Awards Category Guide | New Business Category
2026 The 9th SHIAF Awards is now officially open for entries. This year's awards feature 9 major categories and the seeding marketing category has been newly added, bringing the total number of track categories to 98, including Brand Campaign, Design, Production, Creativity, Marketing, Social Responsibility, New Business, AI Marketing, and Overseas & International.
This year's SHIAF Awards introduces featured tracks including AI Marketing and Overseas & International categories. Eligible submissions must be cases executed between January 1, 2025 and July 1, 2026. The organizing committee will provide detailed guidelines for each track in the upcoming sessions.
G.New Business Category
The New Business Category focuses on business model innovation and growth logic, including social, monetization, cooperation models, as well as operation, content and product strategies. Centered on users and market, it explores efficient operation, sustainable profitability and long-term growth, demonstrating brand innovation and capabilities.
G-1. Social Model
A communication and operation model based on user social relationships, interaction and community ecology to achieve user connection, growth and engagement.
G-2.Monetization Model
Profit methods to realize commercial value through content, traffic, services or products, including diverse revenue structures.
G-3. Cooperation Model
A collaborative mechanism of resource complementation and benefit sharing among brands, platforms, channels and creators.
G-4. Operation Strategy
Systematic strategies for long-term operation, refined management and sustainable growth around users, data and channels.
G-5.Content Strategy
An overall plan for content positioning, creation, distribution and iteration to achieve influence and user engagement.
G-6. Product Strategy
An overall strategy for product positioning, functions, experience and iteration guided by user needs and competition.
G-7. Seeding Marketing
Innovative marketing cases that stimulate users' purchasing desire and achieve efficient conversion through genuine word-of-mouth and product recommendations on social platforms.
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