2026 The 9th SHIAF Awards Category Guide | Marketing Category
2026 The 9th SHIAF Awards is now officially open for entries. This year's awards feature 9 major categories and 97 sub-tracks, including Brand Campaign, Design, Production, Creativity, Marketing, Social Responsibility, New Business, AI Marketing, and Overseas & International.
This year's SHIAF Awards introduces featured tracks including AI Marketing and Overseas & International categories. Eligible submissions must be cases executed between January 1, 2025 and July 1, 2026. The organizing committee will provide detailed guidelines for each track in the upcoming sessions.
E.Marketing Category
The Marketing Category covers 24 tracks including integrated, scenario, content, global, social media, outdoor and digital experience. It covers the whole chain from brand communication, user growth, data application to IP integration and cross-border cooperation, focusing on strategic innovation, media integration and commercial transformation.
E-1. Integrated Marketing
Systematic marketing solutions that integrate multi- channel and multi-form resources under brand goals to achieve unified communication.
E-2. Scenario Marketing
Build communication around real user scenarios to enhance immersion and improve brand reach and conversion.
E-3. Content Marketing
Use high-quality content to convey brand information through storytelling and value expression for long-term influence.
E-4. Global Marketing
Target overseas markets with localized strategies to achieve international brand communication and expansion.
E-5. Social Media Marketing
Realize fission communication and deep user connection via social platforms, content interaction and community operation.
E-6. Outdoor Advertising
Create high-exposure, immersive brand display via offline outdoor media to strengthen offline influence.
E-7. Digital Technology Experience
Use AR/VR/interactive tech to create immersive experiences and upgrade brand sensory memory.
E-8. Full-Link Marketing
Cover the full user journey from exposure to repurchase, forming a closed-loop for maximum efficiency
E-9. Private Domain Community Marketing
Refined operation based on private traffic to improve loyalty and repurchase via community service.
E-10. User Growth
Achieve sustainable user expansion through acquisition, activation, retention and referral.
E-11. Data Application
Data- driven decision-making for precise delivery, effect tracking, audience analysis and optimization.
E-12.Sales Conversion
Focus on final business results, optimize conversion rate and transaction value via strategies.
E-13. Marketing Technology Innovation
Break through marketing models via new tech/tools to improve automation,intelligence and scale.
E-14.Film & Variety Show
Brand cooperation and exposure through films and variety shows to break circle via content traffic.
E-15. Celebrities/KOL
Cooperate with Celebrities/KOLs/influencers for trust endorsement and efficient audience engagement.
E-16. Sports Event
Carry out sponsorship and marketing via sports events to enhance brand image and popularity
E-17. Entertainment Product Placement
Naturally integrate brand into entertainment content for soft and situational exposure.
E-18.Gaming
Conduct advertising and cooperation in games to reach young users with immersive marketing.
E-19. Audio
Reach users accompanyingly via podcasts, audiobooks, radio and voice interactions.
E-20.IP Integration
Link with IP for content, visual and product cooperation to strengthen memory and emotional premium.
E-21. Cross-Border Cooperation
Joint innovation across fields to create topics and expand audience and market boundaries.
E-22. Short Drama
Use short dramas for implantation and customization to achieve strong narrative communication.
E-23. Converged Media
Integrate traditional and new media for multi-format, multi-terminal integrated communication.
E-24. Transportation Advertising
High-frequency brand exposure via subway, bus, airport and high-speed rail media.
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