2026 The 9th SHIAF Awards Category Guide | Creative Category
2026 The 9th SHIAF Awards is now officially open for entries. This year's awards feature 9 major categories and 97 sub-tracks, including Brand Campaign, Design, Production, Creativity, Marketing, Social Responsibility, New Business, AI Marketing, and Overseas & International.
This year's SHIAF Awards introduces featured tracks including AI Marketing and Overseas & International categories. Eligible submissions must be cases executed between January 1, 2025 and July 1, 2026. The organizing committee will provide detailed guidelines for each track in the upcoming sessions.
D.Creative Category
The Creative Category includes seven units: Copy & Creative, TVC, Short Video, Long Video, Live Event, Interactive Installation & Experience and Internet Application. It covers creative writing, video content, offline events, tech interaction and online applications, fully demonstrating original insight, content expression and communication value
D-1. Copy & Creative
Focus on creative writing, realizing brand communication and emotional transmission through slogans, scripts and creative strategies, highlighting insight and expression.
D-2. TVC
Professional commercial TV commercials, focusing on narrative rhythm, visual quality and brand communication, suitable for complete finished films.
D-3. Short Video
Short creative videos for social platforms with bright rhythm and strong spreadability, focusing on creative highlights and user attraction.
D-4.Long Video
Medium and long videos with complete narrative and depth, suitable for brand stories, documentaries and feature films.
D-5.Live Event
Offline event planning focusing on on-site execution and creative implementation, including conferences, roadshows and experiential activities.
D-6.Interactive Installation & Experience
Offline interactive devices combining technology and creativity, emphasizing user participation, immersive experience and brand communication.
D-7. Internet Application
Creative applications based on Internet platforms, including mini- programs, websites and online interactive activities, focusing on user experience and communication.
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