2026 The 9th SHIAF Awards Category Guide | Design Category
2026 The 9th SHIAF Awards is now officially open for entries. This year's awards feature 9 major categories and 97 sub-tracks, including Brand Campaign, Design, Production, Creativity, Marketing, Social Responsibility, New Business, AI Marketing, and Overseas & International.
This year's SHIAF Awards introduces featured tracks including AI Marketing and Overseas & International categories. Eligible submissions must be cases executed between January 1, 2025 and July 1, 2026. The organizing committee will provide detailed guidelines for each track in the upcoming sessions.
B.Design CategoryDesign category covers six areas: print advertising, packaging, brand merchandise, scene, digital and product design. It focuses on visual creativity and practical value, integrating creative expression, brand building and user experience from print communication to space scene and digital interaction, serving as the core category for brand visual presentation and innovative design.
B-1.Print Advertising
Advertising design that uses print visuals as the main carrier, delivering messages and creative ideas through posters, newspapers, magazines, outdoor print ads, flyers, etc.
B-2. Packaging Design
The overall design of product structure, material, visual appearance and brand image, combining protection, user experience and market communication value.
B-3. Brand Merchandise Design
Design of physical cultural and creative products derived from brand identity, IP image or brand philosophy, enhancing brand recognition and emotional connection.
B-4. Scene Design
Spatial visual, atmosphere and experiential design for offline spaces, event sites, exhibition environments, commercial terminals, etc.
B-5. Digital Design
Visual design based on digital media, screen terminals and online environments, including motion graphics, UI, interaction, online ads, digital posters, etc.
B-6. Product Design
Innovative design of physical products focusing on function, structure, form, material and user experience, emphasizing practicality, aesthetics and mass production feasibility.
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