Deep Focus China is ready go to Adobe Marketing Cloud

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举报 2014-08-22

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Adobe® Marketing Cloud
Measure and optimize digital experiences to accelerate marketing performance
Today’s marketer is challenged with the complexities of marketing in a digital world. It’s new, it’s constantly changing, and marketers need a partner to help them move at the speed of digital. Now every marketer can accelerate their shift to digital with Adobe Marketing Cloud to deliver consistent personalized experiences across channels and prove that your marketing dollars are working.

The business challenge
In a digital world where consumers demand personalized content across channels and on all devices,
marketers must figure out the best way to engage and retain their customers. Delivering the best digital experience to the right person at the right time requires the right combination of data, insights, and digital content. While managing strategies, collaborations, and ultimately, the delivery of digital experiences, how can marketers ensure that they are making the right digital marketing decisions to deliver relevant customer experiences and ROI?

The solution
Adobe Marketing Cloud
Adobe Marketing Cloud is the most comprehensive and integrated marketing solution available, enabling marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, marketers are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.

With Adobe Marketing Cloud, marketers can:

Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer.
Deliver personalized customer experiences across all channels and on any device.
Use predictive analytics to stay a step ahead of customer’s wants and needs.
Access all Adobe Marketing Cloud solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface.
Accurately forecast and continually optimize your paid digital marketing mix.
Manage, deploy, track, and monetize social programs.
Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences.
Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem.
Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.