扬罗必凯中国拿下10座戛纳狮子奖杯, 1金 5银 4铜 [内含作品]

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举报 2014-07-10

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CANNES,23 June 2014 – Y&R China has brought home a total of ten Cannes Lions, oneGold, three Silver and three Bronze for Y&R Beijing, two Silver and oneBronze for Y&R Shanghai.

扬罗必凯中国在2014年戛纳创意节中共收获十座戛纳狮子，北京公司获得1金3银3铜，上海公司获得2银1铜。

Thisten Lions out of forty-five Shortlists haul is Y&R China’s best everperformance at Cannes; Y&R is China’s most-awarded agency for the secondyear running.

十座戛纳狮子来自最初的45件入围成就了扬罗必凯中国在戛纳的最优秀战绩,扬罗必凯在中国区连续两年蝉联戛纳表现最佳广告创意公司。

Y&RBeijing’s seven Lions 2014 were awarded to the ‘MIC’, ‘STAGES’ and ‘10M² OFLOVE’ campaigns for clients Penguin China and UNICEF China.

扬罗必凯北京公司荣获得七座戛纳狮子出自于为企鹅出版集团的创作的‘麦克风’系列，‘成长’系列以及联合国儿童基金会的‘母爱十平方’广告活动。

‘MIC’campaign has the very iconic penguins walking into classic stories and capturingthe audio from within the action. The ‘STAGES’ campaign vividly depictsLadybird as a new children’s book brand available for kids at different ages. ‘10M²OF LOVE’ promotes the importance of breastfeeding by calling on organizations,companies and institutions to help create much-needed spaces for mothers tobreastfeed their babies.‘

麦克风’系列作品利用标志性的企鹅巧妙地穿梭在各种经典故事现场中收录原声。‘成长’系列作品向观众栩栩如生的描绘了花大姐儿童图书品牌为不同年龄段的儿童们而生的产品。‘母爱十平方’向我们积极推广母乳喂养的重要性，同时呼吁社会各界企事业单位，公司，商场店商能够设计提供一个为方便母乳喂养场所环境。

Y&RShanghai’s three Lions 2014 were awarded to ‘A Cut Above’ and ‘The Power ofColor’ campaigns for clients Zhang Xiao Quan and Pantone. ‘A Cut Above’ createsa piece of Chinese landscape art, intricately sliced and cut out of the verymeat itself, therefore illustrating the knives’ sharpness and precision. ‘ThePower of Color’ uses huge PANTONE color swatches with their own unique colornumbers, combining the uniqueness of the color with small sections ofwell-known cartoon characters.

扬罗必凯上海公司的三座戛纳狮子分别出自于为中华老字号张小泉品牌创作的‘游刃有余’和潘通色卡‘色彩的力量’创意作品。其中‘游刃有余’创意作品为观众展示了一副中国山水画艺术，而画卷则是由张小泉的刀具真实切片而成，从而淋漓尽致的体现张小泉刀具的锋利和精准。‘色彩的力量’利用大幅的潘通颜色与它们唯一的颜色色值搭配，使得颜色的唯一性与部分著名卡通人物角色结合起来。

Thetotal ten Lions follow a stunning forty-five shortlists announced earlier lastweek.
上周初宣布了45件入围以及上周末圆满落幕的戛纳盛典宣布了扬罗必凯中国在本届创意节中共收获十座戛纳狮子的出色成绩！

Commentingon the wins, Y&R Greater China CCO Nils Andersson said, “We have remainedtrue to our chosen beliefs and all our hard work has paid off, proving thatperseverance is so important in overcoming challenges.”
扬罗必凯中国区首席创意官Nils Andersson先生在评论扬罗必凯中国在本届戛纳创意节中取得的卓越战绩时说道，“我们一直坚信我们所选择的（这条路），我们的努力终于得到回报，证明在面对困难和克服困难时坚持不懈是何等重要。”

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