Delivery Digital Solutions (香港总商会 Bulletin Nov 2023)
X Social Group provides specialized consulting services in Web 3.0 through innovative blockchain and retail technology applications
X Social Group应用创新的区块链和零售技术方案，提供第三代互联网顾问服务
The internet has come a long way since its inception, evolving from a simple information exchange platform to an interconnected network that has changed the way we live and work. As the world moves into the next phase of internet development, Web 3.0, how can businesses ride on decentralized and immersive web experiences to stay ahead in the market?
In the fintech field, HK has great potential to become a virtual assets hub, particularly for China and the ASEAN region, especially after the introduction of new rules this year that require all crypto trading platforms to be licensed by the Securities and Futures Commission. “The development of digital assets and the introduction of the digital HK dollar (e-HKD) further promotes financial connectivity between HK and the Mainland, fostering cross-border investment and trade,” said Samuel Lam, Founder of X Social Group Ltd.
X Social Group Holdings is a prominent Web 3.0 marketing and retail agency based in the Asia-Pacific region. Since it was established in 2012, the company has been at the forefront of facilitating the transformation of international brands into the Web 3.0 era through innovative blockchain and retail technology applications. Its services include blockchain commerce, NFT marketing, metaverse consulting and community management.
What sets X Social Group apart from its competitors is its ability to fill the market gap in HK by providing specialized consulting services in Web 3.0.
“Through our four major service sectors, the company offers omnichannel professional services for cross-border marketing, including branding and digital marketing, cross-border e-commerce, e-commerce logistics, and Web 3.0 metaverse gateway,” Lam explained. He added that X Social Group has established partnerships with over 500 brands since its launch and has received more than 50 marketing awards in the Asia-Pacific region.
One of X Social Group’s notable projects is the HK Arts Festival Metaverse Theatre, jointly launched this year with the HK Arts Festival and international architectural firm MCG. Seen as a groundbreaking initiative, it provides a platform for HK artists to showcase their talent without time and geographical limitations, leveraging blockchain technology to demonstrate the fusion of “art + technology.”
The company has also joined hands with Hongkong-based luxury brand The Reign Group to create gift boxes featuring top-notch Moutai from China and famous artwork by artists such as Pablo Picasso. Each case, “Two Women Running on the Beach (1922) X Moutai,” is a one-of-a-kind, irreplicable NFT offering a high level of transparency concerning records of ownership, and comes equipped with an NFC chip that can be scanned to verify authenticity and genuineness.
However, the growth of Web 3.0 businesses in HK is encountering challenges. Recent incidents involving Luna and FTX have caused a loss of confidence in blockchain and cryptocurrencies. The prevalence of metaverse “Ponzi” schemes and the shortage of blockchain talent also hinder further development.
To deal with such challenges, X Social Group has leveraged its core technological advantages and formed strategic partnerships with state-owned and multinational enterprises.
“We have collaborations with Shenzhen DutyFreeGroup, China Broadcasting and Television Media, China High-Speed Railway Mage-Info Media, Guiyang FreeTradeZone, Hunan TV International Official Channel, Malaysia SIDEC, Google, HTC VIVE VIVERSE and many other high-quality enterprises,” explained Lam. “The company has also launched large-scale shopping festivals to enhance market competitiveness and support brands in their digital transformation efforts.” and strategic partnerships, the company seeks opportunities to promote the adoption of blockchain technology, support digital transformation efforts, and explore new business opportunities in the evolving retail landscape.
“We joined HKGCC to enhance our visibility, credibility, influence, and most importantly to actively contribute to the growth and development of the business ecosystem in HK,” said Lam.
Looking ahead, X Social Group aims to expand its presence and influence in the Web 3.0 marketing and retail sector. With the support of favourable policies in HK.
互联网自面世以来取得长足发展，从简单的信息交换平台演进为互相连通的网络，改变了我们的生活和工作模式。网络世界正进入第三代互联网（Web3）的新阶段，企业可如何利用去中心化和沉浸式网络体验，把握市场先机？
在金融科技领域，香港极具潜力发展成为中国和东盟地区的虚拟资产枢纽。香港今年引入新规定，要求所有加密货币交易平台向证券及期货事务监察委员会申领牌照，亦促进了业界发展。X Social Group Ltd 创办人林汉源表示：「数码资产不断发展，以及『数码港元』的推出，均进一步促进香港及内地金融市场互联互通，带动跨境投资和贸易。」
X Social Group Holdings 是亚太地区的领先Web3 营销和零售代理商，自2012 年成立以来，透过创新的区块链和零售技术应用方案，协助多个国际品牌转型，走在Web3 时代的前沿。该公司提供的服务包括区块链商贸、非同质化代币（NFT）营销、元宇宙顾问和社群管理。
X Social Group 能够在竞争对手中脱颖而出，关键在于提供专门的Web3 顾问服务，填补香港的市场缺口。
林汉源解释：「我们透过四大服务部门，提供全渠道跨境营销专业服务，包括品牌及数码营销、跨境电子商贸、电子商贸物流及Web 3 元宇宙门户。」他补充，X Social Group 与500 多个品牌建立了伙伴关系，包括Hermès、LVMH Group 及香港艺术节，并在亚太区荣获逾50 个营销奖项。X Social Group 今年与香港艺术节和国际建筑设计公司MCG 连手打造元宇宙艺剧院，备受瞩目。这个突破性项目利用区块链技术揉合艺术与科技，打破时间和地域限制，为香港艺术家提供平台，让他们尽展才华。该公司亦与香港奢华品牌The Reign Group携手推出礼盒套装，内有顶级中国茅台酒和毕加索等艺术大师的名画。每个「沙滩上奔跑的两名女子（1922 年）X 茅台」礼盒均为独一无二、不可复制的NFT，拥有权透明度极高，更附有近距离无线通讯（NFC）芯片，只需扫瞄芯片便可认证其真确性。
不过，Web3 企业在香港的发展正面临挑战。近期的Luna 和FTX 事件导致市场对区块链和加密货币失去信心，而元宇宙「庞氏骗局」接二连三，以及区块链人才为应对这些挑战，X Social Group 运用其核心技术优势，与多家国营企业和跨国集团建立了战略伙伴关系。
林汉源解释：「我们与众多优质企业展开合作，包括深圳免税集团、中广电传媒、中国高铁媒体营运商兆讯传媒、贵阳自由贸易区、湖南国际频道、马来西亚雪兰莪州信息科技及数码经济机构、Google 和HTC VIVE等。此外，公司亦已推出大型购物节，以加强市场竞争力，并支持品牌进行数码转型。」展望未来，X Social Group 的目标是扩展在Web3 营销和零售领域的业务版图，并提升企业影响力。受惠于香港的优惠政策，加上战略伙伴关系的支持，该公司正致力推广应用区块链技术、推动数码转型进程，以及在不断变化的零售环境中探索新商机。
林汉源表示：「加入总商会有助我们增加曝光率、提升信誉和影响力，最重要的是为本港商业环境的发展和增长积极作出贡献。」
Contact Us :
Phone: +852 3568 9059
WeChat : xsocialhk
Email info@xsocialgroup.com
*内容源自: 香港总商会 Bulletin Nov 2023*
转载请在文章开头和结尾显眼处标注：作者、出处和链接。不按规范转载侵权必究。
未经授权严禁转载，授权事宜请联系作者本人，侵权必究。
本文禁止转载，侵权必究。
授权事宜请至数英微信公众号(ID: digitaling) 后台授权，侵权必究。
评论
评论
推荐评论
暂无评论哦，快来评论一下吧！
全部评论（0条）