职位描述 Job Description
Senior Art Director
Senior Art Director is responsible for the development, design and visual execution of original creative concepts across all channels, as well as client-facing interaction and presentation.
Develop the brand’s visual language (color palette, logo, font, etc.) across a range of media (print, online marketing, Web site, packaging, mobile, motion graphics, etc.)
Compare the brand’s expression across different channels and identify consistencies/inconsistencies, and gaps, etc.
Provides recommendations to the client/internal team based on findings.
Conceptualize and develop multi-channel campaigns and ideas and present to team members and clients.
Direct designers in the application of color, typography, photography selection, and organizing elements.
Collaborate and work closely with other disciplines to ensure executions are meeting business objectives and criteria.
Develop outline and story for the presentation of existing concepts/directions.
Ensure quality and oversee execution of final concept across all channels.
Collaborate with Project Manager and Project Director to assemble a quality team for small to medium projects.
Lead and motivate the team to realize goals and deliver a successful project on time.
REQUIRED SKILLS/ EXPERIENCE
Bachelor’s degree required (Fine Arts /Applied Arts preferred).
3-5 years relevant experience, Ideally should have worked in multiple areas such as Art Trainee /Visual Designer/ Graphic Designer/ Art Director
Awareness of multi-disciplines of offline & online marketing, website, packaging, copywriting
Collaborative working with team members – share and generate ideas from others
People Management skills
Ability to present and articulate the thinking/concept behind the work internally
Creative, innovative thinking
Proficiency in Chinese, English working knowledge
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