职位描述 Job Description
工作职责
· 消费者网络媒体行为数据整理及分析
· 配合上级完成媒介策略制定及撰写方案
· 根据不同客户需求,与团队共同激发网络媒介创意
· 能有效与媒体进行沟通,了解各媒体特性,将媒体营销产品有效整合进方案
· 需具备高合作协调能力,与团队内和其他部门高效配合
KEY RESPONSIBILITY
· Understand market, business, consumer and digital media through market research and intelligence.
· Analyze consumer insight and behavior patterns.
· Can develop digital media strategy and planning proposals under the guidance of superior
· Work with creative team to realize media ideas and prepare proposals.
· Work with brand planning team to contribute to integrated strategy from media s standpoint.
· Keep regular communication, maintain a good relationship with key media partners and hold most up-to-date knowledge of media format, content trend, technology and solutions.
· Participate new business projects if need.
资质要求
· 大学本科以上学历,3至5年互联网媒介策划或媒介相关经历
· 熟练使用CNRS、艾瑞等市场数据软件
· 熟练使用PowerPoint、Excel等办公软件
· 具备良好的策略思考,逻辑推理和方案撰写能力
· 具备高效沟通和高效工作的能力
· 有较强的自我学习能力
· 英语水平良好
QUALIFICATIONS
· Bachelor degree or above 3-5 years related experience
· Proficiency in media planning tools e.g. CNRS, iresearch
· Proficiency in workings tool e.g. office PPT, Excel
· Proficiency in verbal and written bilingual communication skills
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