策略策划经理 (DIGITAL MEDIA BACKGROUND)

15K-25K
上海 长宁区
经验3-5年
全职
发布于 2020-02-14

策略策划经理 (DIGITAL MEDIA BACKGROUND)

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职位描述 Job Description

工作职责

· 消费者网络媒体行为数据整理及分析

· 配合上级完成媒介策略制定及撰写方案

· 根据不同客户需求,与团队共同激发网络媒介创意

· 能有效与媒体进行沟通,了解各媒体特性,将媒体营销产品有效整合进方案

· 需具备高合作协调能力,与团队内和其他部门高效配合

 

KEY RESPONSIBILITY

· Understand market, business, consumer and digital media through market research and intelligence.

· Analyze consumer insight and behavior patterns.

· Can develop digital media strategy and planning proposals under the guidance of superior

· Work with creative team to realize media ideas and prepare proposals.

· Work with brand planning team to contribute to integrated strategy from media s standpoint.

· Keep regular communication, maintain a good relationship with key media partners and hold most up-to-date knowledge of media format, content trend, technology and solutions.

· Participate new business projects if need.

 

资质要求

· 大学本科以上学历,3至5年互联网媒介策划或媒介相关经历

· 熟练使用CNRS、艾瑞等市场数据软件

· 熟练使用PowerPoint、Excel等办公软件

· 具备良好的策略思考,逻辑推理和方案撰写能力

· 具备高效沟通和高效工作的能力

· 有较强的自我学习能力

· 英语水平良好

QUALIFICATIONS 

· Bachelor degree or above 3-5 years related experience

· Proficiency in media planning tools e.g. CNRS, iresearch

· Proficiency in workings tool e.g. office PPT, Excel

· Proficiency in verbal and written bilingual communication skills


该职位已经下架
Inspire 蕴世上海

Inspire 蕴世上海

上海 长宁区

长宁路88号长宁八八中心1107-1110

行业:营销咨询

规模:51-100人

官网:http://www.inspirecomgroup.com