职位描述 Job Description
As an Account Director, you will be responsible for developing and delivering marketing strategies, marketing platforms, and interactive marketing programs. You’ll also make ample use of your strong organizational, interpersonal and presentation skills to create revolutionary value for our clients.
Develop deep understanding of client’s business competitiveness, market landscape
Work closely with BBDO team to deliver “Total Work” and deliver one team spirit
Work with planning department to study and understand consumers’ trends and behaviors online
Develop and deliver marketing strategies, marketing platforms, and interactive marketing programs according to objective and KPI target.
Generate strategic marketing program ideas, scope project, develop schedule, client initiatives; oversee implementation.
Develop and cultivate relationships with clients’ different brands and structure levels.
Deliver to exceed expectations in a long run.
Manage project and creative briefs to illustrate the essential elements of a project including objectives, strategies, target audience, background, and execution considerations.
Communicate and disseminate client requests to internal team; manage client expectations; manage internal communications and external communication with vendors, media partners etc.
Lead cross-functional marketing team to deliver digital plan (planning, creative, technology, social media, data analytics).
Manage project budgets for multi-faceted/tiered campaigns; meet account revenue and profitability targets.
Analyze client digital campaigns utilizing analytic support; provide client with insights and reports to drive actionable measures.
Manage, train and oversee Project Coordinator to ensure that all projects are on schedule and in accordance with specifications.
Develop team’s positive culture and be mentor to each teammate.
Minimum 5-7 years of experience in an account management role
At least 2 years of experience in China (if the candidate comes from aboard)
Must have International FMCG experience (P&G, Lever, Mondelez, etc.)
Fluent speaking, reading and writing in English and Mandarin