AD/SAD 客户总监/资深客户总监

上海 徐汇区
发布于 2020-02-14

AD/SAD 客户总监/资深客户总监


职位描述 Job Description

Job Profile:

As an Account Director, you will be responsible for developing and delivering marketing strategies, marketing platforms, and interactive marketing programs.  You’ll also make ample use of your strong organizational, interpersonal and presentation skills to create revolutionary value for our clients.

Key Responsibilities:

Client Service:

Develop deep understanding of client’s business competitiveness, market landscape

Work closely with BBDO team to deliver “Total Work” and deliver one team spirit

Work with planning department to study and understand consumers’ trends and behaviors online

Develop and deliver marketing strategies, marketing platforms, and interactive marketing programs according to objective and KPI target.

Generate strategic marketing program ideas, scope project, develop schedule, client initiatives; oversee implementation.

Develop and cultivate relationships with clients’ different brands and structure levels.

Deliver to exceed expectations in a long run.

Team Management:

Manage project and creative briefs to illustrate the essential elements of a project including objectives, strategies, target audience, background, and execution considerations.

Communicate and disseminate client requests to internal team; manage client expectations; manage internal communications and external communication with vendors, media partners etc.

Lead cross-functional marketing team to deliver digital plan (planning, creative, technology, social media, data analytics).

Manage project budgets for multi-faceted/tiered campaigns; meet account revenue and profitability targets.

Analyze client digital campaigns utilizing analytic support; provide client with insights and reports to drive actionable measures.

Manage, train and oversee Project Coordinator to ensure that all projects are on schedule and in accordance with specifications.

Develop team’s positive culture and be mentor to each teammate.

Required Skills:

Minimum 5-7 years of experience in an account management role

At least 2 years of experience in China (if the candidate comes from aboard)

Must have International  FMCG experience (P&G, Lever, Mondelez, etc.)

Fluent speaking, reading and writing in English and Mandarin

BBDO 天联广告 上海

BBDO 天联广告 上海

上海 徐汇区