Content Director 内容创意总监 (Social)

职位描述 Job Description

该职位负责捷豹路虎Social营销内容创意，Art Base或Copy Base都可考虑，希望应聘者服务过汽车客户，在Social营销领域有丰富经验

Spark44 is a global full-service marketing communications organization, and a joint venture with Jaguar Land Rover.  With 18 offices in 16 countries, and just over 1,000 associates, we are responsible for all to ensure that all their communications are tailored to customers at every step of the journey – in short making brand experiences seamless. Our purpose is to spark the extraordinary – basically by ensuring we always stay curious. We never stop questioning. We believe in Big Lean Thinking – which manifests itself in an approach of ruthless creative efficiency worldwide.

Spark44 is committed to creating a diverse workplace and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age.

Job Description 

Responsibilities:

§  Manage and direct the social creative concept development on all levels and channels

§  Understand and work with the given strategy and brief

§  Close collaboration with account team and strategy team to develop the “big ideas”.

§  Lead and challenge others to rise far above the expected, every time

§  Provide strategic leadership, and guide teams in mastering social creative solutions for clients

§  Ensures all creative concepts are aligned with strategy

§  Continually seek opportunities/ways to creative concepts to overcome client obstacles and /or realize opportunities

§  Appropriately interpret and apply market and product knowledge into creative concepts

§  Lead the team when creative is presented to global clients.

§  Develop close working relationships and leadership positions with clients and vendors/producers/partners

§  Partner with your team and the teams in other offices to create powerful unified ideas

§  Understand trends, consumer insights and the brand direction.

§  Motivate, mentor and coach junior creative staff but also account and strategy. Contribute to agency growth and culture

Person Specification:

§  MA or BA in any relevant creative course

§  7+ years' agency experiences

§  5+ years' Automotive experience strongly preferred

§  Demonstrated thought leadership and creative skills: cases studies with significant business results

§  Experience in multichannel marketing

§  Outstanding verbal and oral communication skills. Must be able to write or visualize simply and persuasively

§  Outstanding presentation skills

§  Excellent interpersonal skills – listening, coaching, mentoring, explaining difficult concepts in simple language, and ability to relate and play well with others

§  Ability to work effectively under pressure and meet deadlines

§  Passion and empathy for the consumer’s perspective

§  Passionate about getting others involved and having fun along the way