职位描述 Job Description
Social Content Strategist Fulltime/Freelance
OVERVIEW
As China Social Content Strategist, you function as a key member of the e Strategy team by assessing, cataloging, organizing and maintaining social content to achieve both brand and business goals. In collaboration with account team, creative team, Strategy director, and Information Architect, supports client marketing objectives.
CORE RESPONSIBILITIES
§ Generate and/or oversee inventories of social campaign, including related assets
§ Capability on communication strategy and planning
§ Participation Planning and social channel strategy
§ Assist with Market/Consumer Insight and Analysis
§ Assist with identification of content gaps based on understanding of business objectives and customer goals for content
§ Work collaboratively on multi-disciplinary teams with account, creatives, KOL experts and technical teammates
REQUIRED SKILLS/ EXPERIENCE
§ At least 3-5 years relevant experience
§ Familiarity with China social media environment.
§ Actively learning and trying on new social media platform such as livebroadcast, short video platform
§ Proven experience in a social media content role, ideally understanding operational processes of wechat/weibo account
§ Broad knowledge of digital trends and relevance to clients business and operational approaches
§ Strong problem identification and analytical skills
§ Cool under pressure and in unpredictable circumstances. Thrive in ambiguous environments, and in informal, loosely structured and creative work environments
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