Media Planning Director/Associate Media Planning Director 媒介策划总监/副总监

职位描述 Job Description

工作职责

·      对市场、生意、消费者和媒体的全面理解

·      深度了解媒介趋势、消费者网络媒体行为和洞察

·      带领团队完成媒介策略制定及撰写方案

·      作为核心成员参与新业务比稿

·      与创意团队合作产出媒介和内容创意

·      与品牌策略策划、数据分析团队合作完成整合传播策略方案

·      能有效与媒体进行沟通，了解各媒体特性，将媒体营销产品有效整合进方案

·      作为媒介策略专家，为管理层团队提供专业媒介建议

KEY RESPONSIBILITY

·       Understand market, business, consumer and media through market research and intelligence.

·       Deep analysis of media trend, consumer insight and behavior patterns.

·       Lead media planning team to develop media strategy and planning proposals.

·       Participate new business projects as a key team member.

·       Work with creative team to realize media ideas and prepare proposals.

·       Work with brand planning team to contribute to integrated strategy from media s standpoint.

·       Keep regular communication, maintain a good relationship with key media partners and hold most up-to-date knowledge of media format, content trend, technology and solutions.

·       Be an important advisor to senior management as a media expert.

资质要求

·      大学本科以上学历，6年以上媒体策划相关经历

·      熟练使用CNRS、艾瑞等市场数据软件

·      熟练使用PowerPoint、Excel等办公软件

·      纯熟的中英双语沟通和写作能力能力

·      出色的人际沟通能力和提案能力

·      具备良好的逻辑推理和方案撰写能力

·      有美妆或日化类客户服务经验者优先

QUALIFICATIONS

·       Bachelor degree or above 6+ years related experience

·       Proficiency in media planning tools e.g. CNRS, iresearch

·       Proficiency in workings tool e.g. office PPT, Excel

·       Proficiency in verbal and written bilingual communication skills

·       Outstanding interpersonal communication and presentation skills

·       Outstanding proposal writing capability

·       CPG and beauty brands experience preferred