CRM Account Director 客户总监（3～6个月Contractor）

职位描述 Job Description

该职位为期3～6个月，聘用形式为contractor，需要周一至周五坐班
希望应聘者有汽车客户CRM项目方面的经验

Spark44 is a global full-service marketing communications organization, and a joint venture with
Jaguar Land Rover. With 18 offices in 16 countries, and just over 1,000 associates, we are responsible for all to ensure that all their communications are tailored to customers at every step of the journey – in short making brand experiences seamless. Our purpose is to spark the extraordinary – basically by ensuring we always stay curious. We never stop questioning. We believe in Big Lean Thinking – which manifests itself in an approach of ruthless creative efficiency worldwide.

Spark44 is committed to creating a diverse workplace and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age.

POSITION SUMMARY:
• To lead the CRM division – a specialist division providing data insights and campaign planning services to JLR

PRINCIPAL RESPONSIBILITIES:
• Work with account team leading the development of data driven communications programs
• Understand clients’ business issues and drive strategy across all channels and touchpoints
• Build relationships with management and staff (internal & external) in business areas associated with data planning work
• Manage client expectations and promote planning/analysis & research functions to clients
• Manage and resolve the key data strategy issues involving quality, consistency and growth across customer and prospecting databases
• Develop the skills and knowledge within other members of the CRM department
• Manage and co-ordinate network to report best practice case studies – build overall business case for work for clients. Liaise with other offices to ensure shared integrated learnings
• Interrogate syndicated research material to provide answers to briefs issued by senior planners or the account team
• Development of analytical product
• Ensure associated operational areas perform within agreed service level agreement
• Regular client communication; resolve client issues where they occur

PERSON SPECIFICATION:
• Understanding of the use of data-driven strategies to meet clients’ objectives
• Understanding of customer relationship management, marketing
• Knowledge of cost justification procedures
• Ability to co-ordinate multiple projects; Planning and goal setting
• Excellent problem solving skills
• Excellent presentation skills - written and oral communication
• Good inter-personal communication skills. Coaching and teaching skills
• Proven ability to build close client relationships
• Strategic thinker – able to go beyond client’s brief to provide holistic thinking to problems
• Proven track record in delighting clients by means of impeccable project management
• Meticulous attention to detail
• Graduate, preferably with a Marketing or Business Degree
• Proven track record of delivering insight driven strategy. Strategic consulting skills. Campaign management.
• Experienced at both qualitative and quantitative research programs within a commercial environment.
• 7+ years planning and research experience in a marketing or consulting environment
• Automotive experience an advantage but not a necessity
• 4+ years management experience
• Assertive, outgoing, confident
• Keen to contribute to a fun environment for team to work in
• Ability to adapt to constantly changing challenges
• Seeks continuously to improve the work of their team
• Tactful and flexible in dealing with different cultures (geographical and corporate)
• Enthusiastic and able to drive motivation of client, team and network